It is exhausting keeping up with all the changes Meta makes. Being a social media manager takes all sorts of talents, from juggling all the tasks, staying educated on all the trends, creating content, designing, monitoring, analyzing, responding…you get the idea. On top of all of that, we have to continually check what each social network requires in terms of image sizes. Woof.
Just last year, we saw more and more content creators using 1080×1350 on Instagram to take up more real estate in the feed—which we have adopted as a best practice internally. However, some things have remained the same.
If you’re like us, you’re constantly searching Google for updated image sizes. To help, we’re mapping it all out for you along with some tips from our social media team. For good measure, might as well download our handy infographic, too.
- Profile Picture: 170 x 170 pixels
- Post: 1200 pixels x 630 pixels, Min 600 x 315 pixels
- Cover Photo: 851 x 315 pixels recommended
- Display Size on Desktop: 820 x 312 pixels
- Display Size on Mobile: 640 x 360 pixels
- Event Banner: 1920 x 1005 px
- On desktop, Facebook will add borders to your images if they aren’t sized properly. Watch out for that.
- It’s important to double check your cover photo on both Mobile and Desktop. While the majority of users are Mobile, there are still Desktop users out there. Look sharp and make sure your cover photo does too.
- Profile Pic: Displays as 161 x 161px. 1080 x 1080 pixel photo upload recommended.
- Square Feed: 1080 x 1080 pixels
- Portrait: 1080 x 1350 pixels
- Landscape: 1080 x 566 pixels
- Supported aspect ratios: 1:91:1, 4:5 and anything inbetween those ratios
Stories & Reels
- Reels Cover: 1080 x 1920 pixels
- Stories & Reels: 1080 x 1920 pixels
- Supported aspect ratios: 9:16
- The profile grid still only shows a 1080 x 1080 px thumbnail but 1080 x 1350 px gives you more real estate in the newsfeed. Take this into account when designing your content. Keep your most important content within a 1080×1080 frame.
- When creating your profile photo in the 1080 x 1080 px canvas, consider your text and other items. Will they be legible scaled down to 161 px x 161 px pixels?
- Reels are cropped to 1080 x 1080 px in the feed as well! It’s important to ensure your thumbnail or cover photo includes all pertinent information within that space.
- Profile Pic: 400 x 400 pixels, 200 x 200 pixels min
- Cover/Header: 1500 x 500 pixels
- In-stream Photos: 1600 x 900 pixels, 600 x 335 pixels min
- In-stream Recommended aspect ratio: 2:1 and 1:1 on desktop, 3:4 and 16:9 on mobile
- While most of us associate Twitter with clever, easily digestible lines of text—images have their place on this channel too. On average, Twitter posts with image receive 150% more retweets than without. So get with it. Until Musk actually raises the character count, there’s some valuable real estate in that 1600 x 900 pixel space.
- Twitter header images are cropped to an aspect ratio of 3:1.
- Like Facebook, header sizes can change depending on Mobile or Desktop. Be sure check your work!
- Profile Pic: 400 x 400 pixels
- Cover: 1584 x 396 pixels
- Square: 1200 x 1200 pixels
- Portrait: 1080 x 1350
- Supported Aspect Ratios: 1:1, 16:9, 9:16
- Profile Pic: 20 x 20 pixels
- Composition Size: 1080 x 1920
- Cover Size: 1080 x 1920
Pro Tip: You may not always want to rely on the generated thumbnails from Tik Tok. Especially if your page is heavily branded. Take the time to make a cover image.
- Profile Photo: 800 x 800 pixels recommended
- Banners: 2048 x 1152 pixels min
- Videos: 1280 x 720 pixels min
- Thumbnail: 1280 x 720 pixels
So there you have it…now bookmark it. From now on, you don’t need to Google ‘Facebook-event-cover-size-instagram-reels-cover-size” every time you schedule your posts.
Still, best to check back in 2024 when this all becomes obsolete again.