
KPI vs. Vanity Metrics
We love numbers. Whether they’re cumulative engagement numbers, little lines on graphs, or slices of a data pie, we’re wild about the metrics that track
We love numbers. Whether they’re cumulative engagement numbers, little lines on graphs, or slices of a data pie, we’re wild about the metrics that track
We’re beginning to think writing will soon be a lost art, like cursive writing. Apparently, not everyone had a 3rd-grade teacher (thanks Mrs. Thomasma) who
TikTok users doubled during the pandemic. Let us say that again – doubled. The network has 689 million users internationally – um, wow. Revenue in
We have a lot of fun with our client’s social media. We get to educate, inform, entertain and engage with their target audience based on
When it comes to social media, there always seems to be a new and upcoming platform out there that everyone, even your grandma is trying
How many times have you opened up social media today? We’re gonna guess upwards of 10 times, don’t worry we’re not shaming you. We love
It’s 2019 and social media is EVERYTHING. Social is great for building and nurturing relationships with your audience and potential leads. It’s also a perfect
Social media moves fast. Real fast. On top of that, algorithms are now structured in a way that significantly hinders the impact of your organic
Social media is a complex and ever-evolving animal. It seems like every few months, there’s outrage over a new Facebook feature and (surprise!) everyone calms
Social media has taken over the world. If you don’t believe us, try spending an entire day without checking Facebook, Twitter and Instagram. You could