Step #1: Don’t write the release. Public relations has changed a lot since I (Kim) started my career, with digital becoming integral in the process
You can easily have a love-hate relationship with event planning. Immense time, effort and headaches goes into planning an event that spans only a mere
Media kits have been a traditional part of public relations for some time now, becoming the best way to deliver client information to the media
The media is busy, there are less reporters and they are doing more work than ever before. Not only do they find the stories, write
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