
Luck of the Irish
After 25 years of bringing Irish culture to the Midwest, the Michigan Irish Music Festival (MIMF) needed a change, and they needed it now. The

After 25 years of bringing Irish culture to the Midwest, the Michigan Irish Music Festival (MIMF) needed a change, and they needed it now. The

In a world drowning in noise and a lot of BS, how do you stand out? How do you become the Purple Cow? The answer

Let’s bust some myths about branding that are driving us all to drink. Grab your coffee (or something stronger,) and let’s dive into this cesspool

Navigating the legalities of fonts can be a perplexing endeavor, particularly for busy entrepreneurs and marketers striving to make their content shine in the crowded

Stormy Kromer is a company built on heritage and tradition. The brand has a cult-like following, and its customers are loyal in a truly unique

Branding is a powerful tool that can make or break a company, but did you know that it can also be used in pop culture?

Working with the Dunes Resort is a riot, we get to be sassy, a little bawdy, and a lot creative. When you’re running the largest

“Good design is a matter of discipline. It starts by looking at the problem and collecting all the available information about it. If you understand

Summer in Michigan is what songs are written about—just ask Kid Rock. We spend our time outside by fires, inhaling ice cream, boating, and heading

Welcome to our second edition of brand fails, it’s when we call out brands for some really weird, insulting, idiotic products or campaigns. Our 2016