If you haven’t heard the news that Facebook has changed their name to “Meta” then you’re probably living your best life off the grid. Since the announcement was made, our digital-loving-selves have been drinking from the Twitter firehose and we gotta tell ya, there is some real great stuff out there.
As a group of creative brains that craft strategies and manage rebrands, we’re looking at this through a microscope.
We could dive into what the actual f*ck a “metaverse company” is, the Facebook Papers and that small $14 million discrimination settlement, but we’ll save that for another blog, in the meantime here are some memes.
When you see the logo for the first time:
If you are coincidentally a creative marketing and branding agency and have been watching this rebrand unfold:
There’s also an emoji for this and it’s: 🥴
If you’re a Succession fan that happens to be just as confused as the rest of us:
When you finally see it:
And to wrap it up with some good old fashioned creativity:
No meta (get it?) the way you slice it, the rebrand is odd. Considering a rebrand for yourself? Don’t be like Facebook—hire a branding company with expertise in strategy…like..us. Let’s chat.