July 17, 2024
June 1, 2017
Printing: It’s Complicated
Print is by no means, dead. Print, unlike any other form of branding material offers a tactile, engaging display of your brand, that if presented to the right audience, creates a powerful connection. Print media offers longevity that many digital channels do not. Print provides an experience that is more than seeing, feeling, moving, and […]
January 26, 2017
Personal preference vs. strategic visual branding
Your favorite color is yellow? That’s great, but I don’t care. As the creative you’ve hired to develop a compelling and effective brand identity, it’s my job to advise you on the colors, font choice, imagery and design aesthetic that is most appropriate for your company. The goal in any branding or rebranding effort is […]
December 20, 2016
Create Content That Doesn't Suck
We create a ton of content for our clients on a daily basis. This could be anything from social media posts, blogs, email marketing or simple copywriting. As brands grow and develop their voices, having solid content can help push a business ahead of the competition. A well-written, informative blog positions the brand as an […]
September 8, 2016
10 Signs You Should Invest In Communication Strategy
A communication strategy really does serve a purpose, it isn’t just something you read once and set on a shelf. It should be your roadmap to meeting your business goals, whether it is awareness, generating leads or recruiting talent. Still not convinced? Here are 10 signs you need a communication strategy. Elevator pitch. You don’t […]
September 1, 2016
Different Social Media Platforms, Different Rules
Social media is a complex and ever-evolving animal. It seems like every few months, there’s outrage over a new Facebook feature and (surprise!) everyone calms down and gets used to it within a few days. We’ll admit, there is a lot to understand about social media. There are plenty of platforms out there and it’s […]