Google Ads Daily and Weekly Checklist

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At this point, Google Ads is pretty much synonymous with “online advertising”—and for good reason. While other digital options might be more effective depending on the industry, Google Ads are great at reaching just about anyone you want to find. Plus, since they can be targeted based on keywords, it makes for an extremely granular approach.

But just like anything else in the digital space, you can’t just “set and forget” your Google Ads. Luckily for you, we’ve put together a checklist of some of the top ways to manage your ads, both on a daily and weekly basis.

Wait. Why Only Daily?

We get this question a lot. Why are we recommending you check ads only on a daily basis? What about hourly? After all, digital moves so quickly, doesn’t it?

It does! Checking more frequently than daily can be helpful during specific campaigns. However, it’s important to remember that Google Ads metrics can be delayed up to three hours. That means what you’re seeing may not be the most accurate data, making changing on the fly much harder. To help take that three-hour delay into account, it’s a good idea to check in every day or at least recognize that anything you see that’s more recent is bound to change in the future.

Okay, with that figured out, let’s talk about daily tasks.

Top 5 Daily Google Ads Tasks

While you don’t need to be watching your campaigns like a hawk, there are a few best practices to keep in mind on a day-to-day basis. And don’t worry—we know you don’t have all the time in the world, so we’re keeping this list to the top five most important tasks.

Google Ads Screenshot for recommendations

Top 3 Weekly Google Ads Tasks

In addition to checking your ads daily, there are a few overarching Google Ads items that need attention every week. Here are some of our favorite items to tackle every week.

Google Ads don’t have to be a big, scary, time-consuming monster…but they shouldn’t be forgotten about either. We hope these checklists can help you dust off those campaigns and gain a little traction toward your goals. And, of course, if you need any help, you always know where to find us.

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