Building Your Personal Brand

Today I had the pleasure of speaking on personal brand at the Grand Rapids Young Professional’s Personal Growth Series. The topic – “Building Your Personal Brand”.

Few people realize that you are your brand and your actions, appearance, and conversations shape and define that brand. I cannot stress enough how important it is for you (your brand) to be transparent, visible and authentic.
There are some companies who do this well, the example I used today was Domino’s and their brutally honest commercial they  just released. Two other great examples – and Southwest Airlines. Learn from these companies and use it to shape your personal brand.

Why is it important for you to have a brand? Well, essentially you don’t have a choice, by choosing to be visible in the community you have a brand and that brand is you. A great source for greater exploration on this topic:

Another note – in the age of social media, your brand is even more visible and there are benefits, however remember that everything  you do personal and professional impacts that brand. Am I repeating myself? Yes, because this is one point you can’t afford to miss.
The benefit? Keeps you honest.

Great books to read on this topic:
Me 2.0, Dan Schawbel
The Brand Called You, Peter Montoya & Tim Vandehey

Thoroughly enjoyed my talk today( Thanks again to the group for inviting me, I am impressed with the leadership and the tools they are providing to young professionals in the community.

What are you waiting for? Share this awesome post!

Leave a Reply

Your email address will not be published. Required fields are marked *

Related Posts

An ice cream cone, a carnival swing ride, and a bonfire

Summer in Michigan

Summer in Michigan is what songs are written about—just ask Kid Rock. We spend our time outside by fires, inhaling ice cream, boating, and heading

Read Now >

You won't wanna miss this.

Sign up for our newsletter!

You know you want to.