![A piece of paper features doodles for rebranding a company and the words, "Visual notes."](https://b2455102.smushcdn.com/2455102/wp-content/uploads/2017/01/Screen-Shot-2017-01-25-at-10.11.55-AM.png?lossy=0&strip=1&webp=1)
Personal preference vs. strategic visual branding
Your favorite color is yellow? That’s great, but I don’t care. As the creative you’ve hired to develop a compelling and effective brand identity, it’s
Your favorite color is yellow? That’s great, but I don’t care. As the creative you’ve hired to develop a compelling and effective brand identity, it’s
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