The future of marketing is always evolving, just look at AI – we’re all trying to figure out these robots and how to use them for good. So what can we expect in the next 5 years? It’s kind of scary, but also exhilarating if you think about it.
Personalization Will Become Even More Crucial
This isn’t new, but it’s worth noting…again. The days of generic ads and one-size-fits-all messaging are LONG gone. Consumers have come to expect personalized experiences, and this trend will only continue to grow in the next 5 years. This means, marketers have to work even harder to get and stay in front of target audiences. The good thing is the rise of artificial intelligence and machine learning, will help us create tailored campaigns that resonate with individual consumers.
Influencer Marketing Will Continue to Rise
F*cking TikTok and influencers…sigh. Rolling Stone’s May issue profiled several of the most influential influencers. Perhaps you’ve heard of Emma Chamberlain? She’ll be the first to admit she has no idea why she is famous and if that doesn’t sum up influencers. We digress. The fact is influencer marketing is already a major trend, and it’s only going to get bigger in the next 5 years. Consumers trust influencers more than traditional advertising, and as social media continues to dominate the marketing landscape, we’ll see more and more brands partnering with influencers to reach their target audience.
Video Content Will be King
Video content is already incredibly popular – just take a look at the explosion of TikTok and Instagram Reels. YouTube is also making a comeback, not that it every went away but it was being passed over for TikTok. The demand for video content is only going to increase in the coming years. As internet speeds improve and 5G becomes more widespread, consumers will expect high-quality, engaging video content from the brands they follow.
Voice Search Will Become the Norm
More and more consumers are using voice assistants like Alexa and Google Home to search for products and services. What would be great is if Siri could learn to pronounce Bode, instead of her saying Bod. In the next 5 years, voice search will become the norm – meaning brands will need to optimize their content for voice queries in order to stay relevant. In other words, don’t have one of those over-complicated names like Bode.
Privacy Concerns Will Shape the Industry
In recent years, there’s been growing concern about data privacy (f*ck you Zuckerberg) – and this trend is only going to continue. Brands need to be transparent about data practices and prioritize consumer privacy if they want to earn and maintain consumer trust.
As marketers it’s our job to stay ahead of the curve. From personalized campaigns to influencer marketing to video content, the next 5 years will see new technologies and strategies emerge that change the way brands connect with consumers. By staying on top of these trends and prioritizing consumer privacy, we can create campaigns that resonate with our target audience and drive results for our brands.
Keep in mind, AI will never replace your creativity or your voice, it is driven by what we put into it.