PR and Digital: A Modern Love Story
 Public relations and digital are in a long-term, committed, and extremely healthy relationship (It’s Facebook official). To put it in perspective, they are a…
Tag: public relations
Earning Trust Back After Your Brand F*cks Up
Mistakes are a part of human nature. We all make them, and we’ll continue to do so. Think back to the last f*ck up you…
Open for Business
Anyone remember what the inside of their office looks like? Believe it or not, we will all be together again soon, and business will slowly…
Media Releases vs Pitches
Public relations is so vastly different from what we learned in college, and this applies to current grads. The way we learned it, agencies would…
Part 3: Our Integrated Process
Our integrated communications process is the stuff of legends. People have been talking about it for a decade. It’s even been written about in our…
The Integrated Process
This blog is a two-parter, the first was published in December….then COVID happened and we pivoted, which is exactly what your marketing and communications should…
Women in PR
It really doesn’t matter what industry we’re talking about; women are underrepresented. For the sake of this blog, we’ve narrowed it down to focus on…
Writing Stories Your Audience Will Love
Do you recall the last great story you read, watched or viewed? Don’t give us that crap about how you don’t read because you don’t…
We’re Nothing Without Process
A few weeks ago, we posted a blog about the evil necessity of deadlines. We’re not sure which  people hate more: process or deadlines. We…
8THIRTYFOUR’s Best of 2019
We like to reminisce at the end of the year. As a team, we reflect on our wins, losses and everything in between. We wake…