Strategize, then Kick Ass
This blog started out being about our core value, “We are not assholes,” but we’re gonna pivot and discuss strategy. We don’t like to give…
Tag: public relations
How to ROCK Influencer Marketing
We live in a strange and crazy world. Just look around. Cars can sort of drive themselves, our president has a terrible spray tan, and…
PR Pitching During the Holiday Season
We know it’s still November, but we are already “rocking around the Christmas Tree” and “spreading cheer by singing loud for all to hear.” Why?…
Public Relations Horror Stories
If you didn’t know already, it’s our favorite time of the year (besides Christmas)…spooky season. And while some of us loved to be frightened, our…
Public Relations Campaign Case Study
2018 Inforum – Tarana Burke Capstone Event With Inforum’s 2019 Capstone event, featuring NFL’s Sarah Thomas, right around the corner, we thought now was the…
Integrated Communications Case Study – BCVision
When we say integrated communications is our jam, we really, really mean it. Our client, BCVision, is an initiative of the Battle Creek Community Foundation.…
The Feel-Good Side of PR
A lot of people think that the public relations industry is just a game of manipulation, spin, and fluff, but trust us. 99% of what…
Let’s Party
We like to ‘get down, get down,’ which is why we LOVE events. There is nothing better than creating a kickass theme and inviting all…
PR & Influencer Campaign Case Study – Cooper’s Hawk Winery & Restaurants
It is pretty obvious that we love 3 things above all else at 8THIRTYFOUR: marketing, dogs and wine, in no particular order. That’s why when…
Finding the Story in the Ordinary
The best writers can make something out of nothing. Look at Dr. Seuss, he did it and even made it rhyme. “One fish, two fish,…