A few weeks ago, we posted a blog about the evil necessity of deadlines. We’re not sure which people hate more: process or deadlines. We love them both, we couldn’t function without our processes and deadlines. Traditionally speaking, marketing agencies might be at the top of the list of businesses that don’t have formal or documented processes. We aren’t like most agencies, and we like being different. We do owe a big thanks to EOS ®, it was a game-changer for us. If you aren’t familiar, read our blog about it. If you want to make one resolution for your business this year, make it about process. Your clients will thank you for it, and you’ll ask yourself why the hell you didn’t do it sooner.
Process = Productivity
Our process is what allows our “small” agency to accomplish some pretty big shit. (By the way, please don’t ever call us small, or “the little guys”. It’s only okay when we say it). When we talk about being “small,” we mean that we are able to accomplish far more than agencies three or four times our size. Our team is a significant piece of that success, because we are confident in saying that we have the best team in West Michigan, hell the world. The other factor is that we’ve taken the time to establish processes for just about everything, and we constantly keep them updated. From client management to writing and posting blogs, there is literally a written process for everything we do. Wild, right?
Involve Your Staff
Another important note about documenting and establishing processes is to involve your staff. What better way to get full company buy-in than to have everyone work together on the process you want them to follow? Getting staff involved gives them autonomy in their role within your organization. It’s an immediate culture curator. We shouldn’t be the first to tell you that creating a killer culture is insanely important for the success of your business. It doesn’t make sense to write a bunch of processes when you aren’t the one actively doing those tasks on a daily basis. Please, please don’t do that to your staff. If you think you know better, give it a try, and let us know how that goes.
Boost Your Business
At the end of the day, having formal and documented processes is good for business. It creates a better working environment for staff and creates consistent work product for your clients. Like we said earlier, processes are an easy way to improve culture and keep employees happy. Happy employees are productive employees, and they are willing to put in the extra work to crush shit on the daily. And that, dear readers, is why we have such happy clients.
Need help getting started or just feel like getting out of the office for a drink? Reach out to us today. We love talking about process.
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