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8THIRTYFOUR’s Best of 2019

Share the goods.

An image of a firework with the words "Best of 2019" on top.

We like to reminisce at the end of the year. As a team, we reflect on our wins, losses and everything in between. We wake up every day and are blessed to do what we love. It’s all thanks to the support of our amazing clients, community, partners and families.
So in honor of all of you and the joy of marketing, public relations, design, digital and web, we’re proud to present our Best of 2019.

PUBLIC RELATIONS

Some of our favorite things about public relations include openings, influencer marketing and promoting the kickass things our clients are doing.

  • Pretty much the coolest thing we’ve ever done was being able to work on an event that featured the NFL’s Sarah Thomas. She was gracious, funny and smart as hell. Inforum brings in the best speakers and programs to our community, and we’re thrilled we get to be a small part of it.
  • We were honored to announce the merger of The Bradley Company and XVentures. When two commercial real estate giants join forces, our community benefits.
  • Anything with wine is our favorite. We were able to welcome Cooper’s Hawk Winery & Restaurants to Grand Rapids. It was definitely fun, and we got to join their wine club.
  • National PR is kind of our thing. From telling burn survivor stories to a deep dive into the tariff war, we cover it all.

Did we mention we won multiple PR awards? Read up on it here.

CREATIVE

This past year, we shot the hell out of some video, developed multiple kickass brands and brought our clients’ creative to the next level.

  • Our branding projects ranged from an event venue, to a small business coalition, to an event company, to a company focused on providing energy solutions to third-world countries. Our clients are pretty much the coolest.
  • We also got to work with everyone’s favorite sports commission and build an ad campaign to attract great sporting events to our amazing community.
  • We worked with the Grand Rapids Pride Center on a campaign targeting the aging LGBTQ+ community to ensure they have the resources they need.
  • Websites, websites and more websites! From doctors to lawyers to logistics to whole communities, we tackled it all.
  • We also got a new color printer and our creative lead was promoted to “Literal F*cking Rainbow.”

DIGITAL

  • Our charming and handsome digital director did a well-received podcast on marketing automation, and we have a client “already landing new business” after we implemented it for their business. Boom.
  • Did we mention we made all the websites?
  • We worked on targeted platforms to capture leads from geolocated, time-sensitive events. Then we converted those leads to lookalike audiences, based on previous customer lists (In English? We love letting the AI do the work).
  • We’ve launched websites, digital ad campaigns, social media strategies and more…we’re tired.

SOCIAL

  • We have been scheduling, creating, targeting, posting and developing amazing content in your voice to drive your business goals.
  • Our clients are in logistics, health, fashion, construction, food service, professional services and the list goes on. Here’s the thing: we deliver results, no matter the industry.

INTEGRATED CAMPAIGN

  • We were instrumental in highlighting the work that Battle Creek has done to help them earn the All-America City Award. Following their win, we coordinated to celebrate the award back at home and promoted a celebration for the entire community to enjoy.

We also launched the Happy Hour Hustle podcast, Small Biz 4 Equality, implemented mindfulness activities bi-weekly and visited every patio in Grand Rapids. All in all, it’s been a damn good year and we have you to thank for it.
Watch out, 2020. We’re coming at ya.

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FUN FACT FRIDAY: It’s only fitting for us to own a building where a trailblazing female operated her businesses in 1906. The Phillips family represented one of the longest-running retail tenures in Grand Rapids history; L.E. Phillips Jewelry in the 1365 Plainfield Ave. building from 1906 until 1973.
Dr. Eva Phillips, a certified and licensed optometrist ran her practice out of the jewelry store’s secondary parlor and was an equal partner in the jewelry store.

Together, they offered a unique one-stop shot which expanded to include appliances, record players, and more. The couple operated the shop through two World Wars and the Great Depression, acting as the neighborhood matriarch and patriarch.

@crestongr @crestoncorridor @crestongrandrapids @citygrandrapids @grandrapidspubliclibrary

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Open post by 8thirtyfour with ID 17898983202545176
FUN FACT FRIDAY: It’s only fitting for us to own a building where a trailblazing female operated her businesses in 1906. The Phillips family represented one of the longest-running retail tenures in Grand Rapids history; L.E. Phillips Jewelry in the 1365 Plainfield Ave. building from 1906 until 1973. Dr. Eva Phillips, a certified and licensed optometrist ran her practice out of the jewelry store’s secondary parlor and was an equal partner in the jewelry store. Together, they offered a unique one-stop shot which expanded to include appliances, record players, and more. The couple operated the shop through two World Wars and the Great Depression, acting as the neighborhood matriarch and patriarch. @crestongr @crestoncorridor @crestongrandrapids @citygrandrapids @grandrapidspubliclibrary

Have you tuned into The Happy Hour Hustle Podcast yet?
If not, a) you’re missing out and b) you need to follow immediately. Hosted by @bodespeaks, episodes drop every other week, and feature some pretty bada$$ guests if we do say so ourselves.

This week, Kim sits down with @kelsey_orchard , VP of Marketing and Communications at @fifthwheelfreight to chat building a personal brand, Gen Z entering the workforce, misconceptions about logistics, spotting fake LinkedIn profiles – oh and why your GPA doesn’t matter anymore.

Grab a watermelon margarita, sit back and enjoy for lots of laughs and real talk.

Listen now at the link in bio.

5 0
Open post by 8thirtyfour with ID 18112263326023209
Have you tuned into The Happy Hour Hustle Podcast yet? If not, a) you’re missing out and b) you need to follow immediately. Hosted by @bodespeaks, episodes drop every other week, and feature some pretty bada$$ guests if we do say so ourselves. This week, Kim sits down with @kelsey_orchard , VP of Marketing and Communications at @fifthwheelfreight to chat building a personal brand, Gen Z entering the workforce, misconceptions about logistics, spotting fake LinkedIn profiles – oh and why your GPA doesn’t matter anymore. Grab a watermelon margarita, sit back and enjoy for lots of laughs and real talk. Listen now at the link in bio.

National Perimenopause Month starts today. We have a LOT to say, and we’re not going to be quiet about it, especially this month, so buckle up.

We were not prepared for perimenopause, much like our periods, sex, or anything else to do with our bodies. God forbid we talk about it openly.

We were taught to be ashamed, keep quiet, and to accept that it is just part of being a woman. We reject that narrative. In fact, like @bodespeaks, we want to bring it up in every conversation.

When we normalize perimenopause and the conversation around it, we stop isolating, and we’re all more prepared.
Join us for Uncomfortable Conversations: The Pause on September 24th — a powerful conversation hosted alongside the @smallbusinessassocofmichigan
Women’s Business Council, featuring some kicka$$ experts who will give you the real talk on perimenopause (more to come on them later).

Register at the link in bio.

3 0
Open post by 8thirtyfour with ID 18132641716644887
National Perimenopause Month starts today. We have a LOT to say, and we’re not going to be quiet about it, especially this month, so buckle up. We were not prepared for perimenopause, much like our periods, sex, or anything else to do with our bodies. God forbid we talk about it openly. We were taught to be ashamed, keep quiet, and to accept that it is just part of being a woman. We reject that narrative. In fact, like @bodespeaks, we want to bring it up in every conversation. When we normalize perimenopause and the conversation around it, we stop isolating, and we’re all more prepared. Join us for Uncomfortable Conversations: The Pause on September 24th — a powerful conversation hosted alongside the @smallbusinessassocofmichigan Women’s Business Council, featuring some kicka$$ experts who will give you the real talk on perimenopause (more to come on them later). Register at the link in bio.

You asked, we delivered.

Introducing the Women`s Owners Network - a new program built for what comes first, joining our proven Fellowship model to support Michigan women at every stage of business ownership.

Whether you`ve got a team of 10 or it`s just you and your laptop, you deserve a room full of women who get it.

Six months of leadership, finance, operations, capital access, paired with real support for the isolation, emotional volatility, and decision fatigue that come with owning your own business.

You`ll have your own board of directors in your corner, including @bodespeaks plus a group of mentors, instructors, and coaches who`ve been exactly where you are.

Applications due October 1. Apply now at the link in bio.

10 3
Open post by 8thirtyfour with ID 18089775152664042
You asked, we delivered. Introducing the Women's Owners Network - a new program built for what comes first, joining our proven Fellowship model to support Michigan women at every stage of business ownership. Whether you've got a team of 10 or it's just you and your laptop, you deserve a room full of women who get it. Six months of leadership, finance, operations, capital access, paired with real support for the isolation, emotional volatility, and decision fatigue that come with owning your own business. You'll have your own board of directors in your corner, including @bodespeaks plus a group of mentors, instructors, and coaches who've been exactly where you are. Applications due October 1. Apply now at the link in bio.
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