We live in the age of data, and it’s incredibly overwhelming, especially as a business when you’re sifting through all of it to determine how
Marketing to businesses is very different than marketing to consumers. It’s an entirely different approach which is why B2B marketing exists. Here is a quick
If you come at us with pink power tools or some antiquated housewife advertising, you are practically guaranteeing we won’t buy your product. Assuming women
Salesforce was nice enough to publish a report on consumer media consumption, which basically breaks down our preferences on how and where we binge-watch our
This is our third time writing this blog on the age-old question, “what is the difference between marketing, public relations, and advertising?” You guys sure
Edit: This post is great, but the new version is even better. First off, if you are a college student who found this blog while
What is a SWOT Analysis? A SWOT analysis is an overview of a business’s strengths, weaknesses, opportunities, and threats. This ensures that leadership is on
This spring our Digital Associate Mari Behovitz competed in the National Student Advertising Competition (NSAC) alongside her fellow Laker classmates. Take a look at her experience…
We love being a part of the Grand Rapids community. You probably already know this because you see us EVERYWHERE. Our specialty is to divide
An Overview of LinkedIn Advertising Options Odds are you’ve received a sweet advertising credit from advertising on LinkedIn a try. There are a few different types
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