Gratitude Matters
Last week we held our “Won’t you be our neighbor?” party with the major themes being gratitude, empathy and celebration. It was amazing to come…
Tag: public relations
Strategies, Budgets & 2022 – What Are You Investing in?
According to the Harvard Business Review (and endorsed by us), a complete strategy has to encompass carefully coordinated choices about the business model with the…
The Spooky Side of PR
Cool title, right? We had to tie this into Halloween somehow, it’d be a marketing miss otherwise. It’s hard for businesses to truly understand public…
Defining Your Target Audience
Hi, hello there. This is your reminder that 2022 is right around the corner and you know what that means (besides a party to send…
3 Reasons You Need a Strategy
You know that feeling when you leave a really great project kick-off, get back to your desk (or maybe, more likely) end a Zoom call,…
What the Hell is The Great Resignation?
If you haven’t listened to our latest podcast on The Great Resignation, we suggest you take approximately 8 minutes to do so before diving…
Cubi Market Strategy Case Study
We’re throwing lots of client love toward our friends at Cubi Market, we loved the work we did with them, and we really wanted to…
4 Tips for Working with Influencers
When you think of influencers, most of us think of the Kardashians, the upper echelon of the influencer world. Realistically, very few of us will…
Marketing in a Cautious World
Political unrest, vaccination debates, women’s rights, return-to-office…seems like a lot of topics are off-limits, and we’re all walking around on eggshells. Even the weather has…
Cubi PR Case Study
If you live in and around West Michigan, you may have noticed some bright blue locker/shipping containers pop up in Eastown or downtown Holland. Our…