Marketing = Voice, Branding = Message
In our industry, that we all know and love so dearly, there is a very extensive list of verbiage. With this long and ever-growing list…
Category: Branding & Design
Changing the Face of Health Centers – A Branding Revolution
Health care is changing at a rapid pace, this is not news. Robert M. Brecht, Ph.D., author of 5 Healthcare Marketing Trends to Watch in 2015 states…
A Designer's Best Friend
In today’s world with knowledge only a keyboard click away, the amount of information can be overwhelming. We’ve picked out some of our favorite online…
Summer Color Inspiration
June 21 has come and gone, officially welcoming Summer 2015 to West Michigan. A season punctuated by bright, vibrant, crazy colors reminiscent of our fearless leader’s wardrobe, we…
Back to Basics: Type
To begin 2015, we thought we would go back to the basics and investigate the building blocks of graphic design. Graphic design is not just…
Sending Your Last Minute Holiday Cards
Christmas is three days away and, during your mad wrapping dash around the house, you stumble upon the pile of Christmas cards that began arriving…
Tips for Smashing Your Creative Block
All designers, writers and creatives have experienced the dread of sitting in front of a computer, a deadline lurking around the corner and nothing taking…
Designing an Atmosphere
There’s a lot more to planning an event than, well, simply planning the damn thing. It takes massive amounts of energy and dedication to properly execute event…
Fall Color Inspiration for Seasonal Design
As much as we hate (or love) to admit it, the first chilly days of fall have arrived — cue light jackets, chunky sweaters, [spiked] apple…
Extend your Branding
If someone told you, “You need to brand your company,” would you disagree? No. You may think your branding was complete when you found a…