Staying Detached
Staying detached from your client work is a key part of being a graphic designer. That may sound really strange off the bat, but let…
Category: Branding & Design
Go Big or Go Golden: The Rebranding of a Fast Food Giant
McDonald’s: Land of the fruit and home of the salad. Wait, something seems a bit off. When we think of McDonald’s, dollar menu visions dance…
The Wrecking Ball of Rebranding: Miley Cyrus
Miley Cyrus is a daily topic of discussion in our office; Chantell cannot stop playing her music and the rest of us suffer through it.…
The Power of the Pepper
Earlier last week we shared Chipotle’s new ad on our Facebook page. In case you don’t follow our every move (as you should), please devote…
Maintaining your Brand
Whether you are creating or maintaining your brand image there are certain “rules” to follow to ensure the success of your brand. Patience: Consumers do…
Using Social Media to Communicate your Brand
As I sit here putting the finishing touches on my presentation for the Kalamazoo Business Expo tomorrow (nothing like waiting til the last moment), I…
Opps to Build Your Personal Brand
Personal branding is a must. It is open season for jobs and employers are on the look-out for the right candidate. With networking events, golf…
Building Your Personal Brand
Today I had the pleasure of speaking on personal brand at the Grand Rapids Young Professional’s Personal Growth Series. The topic – “Building Your Personal…