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Strong Has Never Been a Men-Only Standard

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A man pins an award on a woman veteran in an old photo. Text reads, "We've always been here."

For as long as the military has existed, women have been there. Often unseen, often unacknowledged, but always showing up. They’ve patched wounds, gathered intelligence, led missions, and carried their brothers and sisters through combat zones where, accordingly to official reports, they never were. 

Yet time and again, they’ve been told what they’re not built for. What roles they shouldn’t have. What standards they supposedly can’t meet.

The truth is, they’ve been meeting and exceeding those standards all along. The only thing that’s changed is that the system is finally starting to admit it.

Let’s Stop Prentending Women Are ‘Graded on a Curve’

In June 2025, the U.S. Army officially adopted the Army Fitness Test (AFT) as the test of record. For 21 combat specialties, the scoring is now sex-neutral and age-normed: 60 points per event, a minimum of 350 overall, applied equally to everyone. These changes mean that when a woman serves in a combat role, she’s judged by the same metrics as the man next to her. Not almost the same. Not adjusted for gender. The same.

The transition period runs through early 2026, but those saying women have been ‘graded on a curve’ are just wrong. They are either ignorant of the facts or are choosing a narrative that doesn’t match reality.

If we measured all personnel by the physiological thresholds where women actually outperform men – G-tolerance, sustained endurance, stress cognition – a hell of a lot of male soldiers and pilots would fail or fall below average. 

Despite what some members of the current administration may think, modern warfare requires more than brute force. They sell a familiar image: broad shoulders, clean-shaven jaw, arms crossed like a recruiting poster. These images say more about their ego than their effectiveness. This mindset and the bravado behind it belong in the past. This is regression disguised as toughness, and it disrespects the thousands who have proven that strength, grit, and leadership don’t come in one body type, skin color, or gender.

What we need—and what women have always excelled at—is endurance, composure, precision, and decision-making, not who can lift the most weight. Decades of training data and operational experience prove it.

We’ve Always Been Here

Women have always been part of the fight, even when history tried to erase them. 

During World War II, Virginia Hall operated behind enemy lines in occupied France. She organized resistance cells, trained fighters, and evaded capture. The Nazis called her “the enemy’s most dangerous spy.” Then, she came home and continued serving for the newly formed CIA.

And she wasn’t alone. Women like Nancy Wake, Noor Inayat Khan, and Odette Sansom ran networks, carried messages, and led missions, knowing capture meant torture or death. They didn’t do it for recognition. They did it because it needed to be done.

The stories of these women and so many others are proof that service isn’t defined by gender. It’s defined by courage. By discipline. By the refusal to back down when everything inside you screams to quit.

The Culture Has to Catch Up

Policy can change overnight. Culture takes longer. 

Women in uniform still deal with skepticism and bias from those who think equality means compromise. They hear the backhanded compliments and the tired jokes about quotas. They get belittled and stereotyped by people who themselves have never been in combat.

But the truth is simple: women have always been in the room. They’ve been on the front lines, in command centers, in the sky, and underground. They just haven’t always been believed.

Women don’t need permission to serve or special treatment to excel. They need equal opportunity, expectations, and respect.

We’ve come too far and sacrificed too much to let outdated rhetoric rewrite the truth about who serves and how well they do it.

Debate policy all you want. But do it with facts, respect, and dignity.

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FUN FACT FRIDAY: It’s only fitting for us to own a building where a trailblazing female operated her businesses in 1906. The Phillips family represented one of the longest-running retail tenures in Grand Rapids history; L.E. Phillips Jewelry in the 1365 Plainfield Ave. building from 1906 until 1973. 
Dr. Eva Phillips, a certified and licensed optometrist ran her practice out of the jewelry store’s secondary parlor and was an equal partner in the jewelry store. 

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If not, a) you’re missing out and b) you need to follow immediately. Hosted by @bodespeaks, episodes drop every other week, and feature some pretty bada$$ guests if we do say so ourselves.

This week, Kim sits down with @kelsey_orchard , VP of Marketing and Communications at @fifthwheelfreight to chat building a personal brand, Gen Z entering the workforce, misconceptions about logistics, spotting fake LinkedIn profiles – oh and why your GPA doesn’t matter anymore.

Grab a watermelon margarita, sit back and enjoy for lots of laughs and real talk.

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National Perimenopause Month starts today. We have a LOT to say, and we’re not going to be quiet about it, especially this month, so buckle up.

We were not prepared for perimenopause, much like our periods, sex, or anything else to do with our bodies. God forbid we talk about it openly.

We were taught to be ashamed, keep quiet, and to accept that it is just part of being a woman. We reject that narrative. In fact, like @bodespeaks, we want to bring it up in every conversation. 

When we normalize perimenopause and the conversation around it, we stop isolating, and we’re all more prepared.
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