In the ever-evolving landscape of job hunting, you’d think candidates would have mastered the art of interviewing by now. Yet here we are in 2025, and we still witness the same mistakes that made us cringe over a decade ago. Let’s talk about how to stand out in your next interview – and not colossally f*ck it up.
First things first: your resume. It’s not a one-size-fits-all document. Customize it for each job you’re applying for. Show the company that you’ve put thought into why you’re a perfect fit for this specific role. And for the love of all things holy, include your name on it. Yes, I’ve received resumes without names. Don’t be that person.
Now, let’s talk about cover letters. They’re not optional. This is your chance to showcase your personality, explain any gaps in your resume, and demonstrate why you’re passionate about this particular job. Get creative. Use humor. Make it memorable. And please, do your research. Addressing your cover letter to “To Whom It May Concern” in 2024 is like showing up to a black-tie event in sweatpants. It’s lazy, and it shows.
Speaking of research, know who you’re talking to. In this digital age, there’s no excuse for not knowing how to pronounce or spell the company’s name (it’s 8THIRTYFOUR, by the way, not “830” or “Eight Thirty-Four”). Look up your interviewers on LinkedIn. Understand the company’s mission and values. When they ask if you have any questions – and they will – have some ready. Trust me, we’re interesting people. It’s not hard to find something to ask about.
Now, let’s talk about the interview itself. Whether it’s in person or over Zoom, preparation is key. If it’s in person, arrive early. Nothing says “I don’t value your time” quite like being late to an interview. Bring copies of your resume, a portfolio, writing samples – anything that showcases your work. Even if you’ve submitted these electronically, having hard copies demonstrates initiative and preparedness.
For Zoom interviews, treat your background like it’s a stage. Ensure you have good lighting, a clean backdrop, and for heaven’s sake, make sure there’s nothing embarrassing visible. (Yes, I’ve seen things I can’t unsee.) Test your tech beforehand. “Can you hear me now?” is not how you want to start your interview.
Dress professionally, regardless of the company’s day-to-day dress code. It shows respect and that you’re taking this opportunity seriously. And while we’re on the topic of respect, let’s talk about body language. Make eye contact. Speak clearly. Leave the gum at home. These might seem like small things, but they make a big impression.
After the interview, follow up. Send a thank you email at the very least, but if you really want to stand out, send a handwritten note. Yes, even in 2024, snail mail can set you apart. It shows effort and thoughtfulness – qualities every employer values.
Interviewing is your chance to shine. It’s not just about avoiding mistakes; it’s about showcasing what makes you unique. Be prepared, be professional, but also be yourself. Share your passion, your creativity, your problem-solving skills. These are the things that will make you memorable.
In our years of interviewing candidates at 8THIRTYFOUR, the ones who’ve impressed us most are those who’ve done their homework, shown genuine interest in our company, and weren’t afraid to let their personalities shine through. They asked insightful questions about our culture, our approach to integrated communications, and yes, sometimes even about our dogs. (Pro tip: We are always happy to talk about our furry friends.)
Interviewing can be stressful, we get it. But it’s also an opportunity. An opportunity to start a new chapter in your career, to join a team that aligns with your values, to do work that excites you. So take a deep breath, do your prep work, and walk into that interview (or log into that Zoom call) with confidence.
And who knows? Maybe the next blog we write will be about how impressed we are with the caliber of candidates we’re seeing. Now wouldn’t that be something?
