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Website Quick Fixes

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8THIRTYFOUR Blog: Website Quick Fixes

We’ve said it before, and we’ll say it again: websites are living, breathing things. You can’t just “set it and forget it.” Well, okay, you can, but what you’ll end up with is a really, really broken, outdated, ugly site. 

Whether you’ve got a brand new site or you’re simply maintaining what you got, we’ve got some suggestions.

Meta That Data

If you know even the tiniest bit about websites, you’ve heard of metadata or meta descriptions.

Your meta title and meta description are what Google displays about your site in search results. Together, these two things are metadata. Don’t skip out on updating your site’s metadata. It’s how you rank and show up for keywords that visitors are searching. It’s also what will convince a user to click on your search result and learn more. Keep it short, sweet, convincing, and relevant. 

Follow these rules tips when writing a meta description:

  • Make sure your description is under 155 characters.
  • Include some keywords your users are searching for, but make sure it still sounds natural.
  • Include a call to action.
  • Make sure it relates to the page in question.

Follow those tips, and you’ll be on your way to SEO excellence.

Mobile First

This one’s an easy test, but it might be a more difficult fix. Open your website on your phone. Does it still look okay? Can you click around the site and go where you want to go? If not, you’ve got yourself an issue in responsiveness. 

Here’s a fun fact: Google only cares about how your site performs on mobile nowadays. It doesn’t give two shits if that site is gorgeous on desktop if it doesn’t work the way it should on a cellphone. And that means your domain authority drops, which also means you show up lower in search results. 

There are two ways to address this—the hard way and the easy way. The hard way? You’ve got to go into your code or theme and make sure to include snippets of code or alternate widgets for responsive design. The easy way? You get in touch with a really, really cool team of website nerds. 

Switch It Up

If your site is performing okay but getting a little dull, it’s time to go camera diving. Find all the best photos you have (of things related to your organization, obviously) and start flipping them out on the site. You’d be shocked how much a new picture on your homepage can freshen up your website. It’s like a facelift for the digital age.

Feeling really tech savvy? Try updating small details on the site like accent colors, button hover effects, or even your fonts. Just make sure they all stay within your brand guidelines. And if you aren’t a visual connoisseur, updating your content with fresh, relevant information is always a great idea. Google loves new, fresh ideas, and your users do, too!

There are a bunch of ways you can spruce up your site—so many, in fact, that we don’t have enough space to go through them all in a blog. Lucky for you, we’ve got a team who’s ready and willing to knock ‘em all out for you. Get in touch, and let’s turn that clunky site into a digital dream.

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FUN FACT FRIDAY: It’s only fitting for us to own a building where a trailblazing female operated her businesses in 1906. The Phillips family represented one of the longest-running retail tenures in Grand Rapids history; L.E. Phillips Jewelry in the 1365 Plainfield Ave. building from 1906 until 1973.
Dr. Eva Phillips, a certified and licensed optometrist ran her practice out of the jewelry store’s secondary parlor and was an equal partner in the jewelry store.

Together, they offered a unique one-stop shot which expanded to include appliances, record players, and more. The couple operated the shop through two World Wars and the Great Depression, acting as the neighborhood matriarch and patriarch.

@crestongr @crestoncorridor @crestongrandrapids @citygrandrapids @grandrapidspubliclibrary

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Open post by 8thirtyfour with ID 17898983202545176
FUN FACT FRIDAY: It’s only fitting for us to own a building where a trailblazing female operated her businesses in 1906. The Phillips family represented one of the longest-running retail tenures in Grand Rapids history; L.E. Phillips Jewelry in the 1365 Plainfield Ave. building from 1906 until 1973. Dr. Eva Phillips, a certified and licensed optometrist ran her practice out of the jewelry store’s secondary parlor and was an equal partner in the jewelry store. Together, they offered a unique one-stop shot which expanded to include appliances, record players, and more. The couple operated the shop through two World Wars and the Great Depression, acting as the neighborhood matriarch and patriarch. @crestongr @crestoncorridor @crestongrandrapids @citygrandrapids @grandrapidspubliclibrary

Have you tuned into The Happy Hour Hustle Podcast yet?
If not, a) you’re missing out and b) you need to follow immediately. Hosted by @bodespeaks, episodes drop every other week, and feature some pretty bada$$ guests if we do say so ourselves.

This week, Kim sits down with @kelsey_orchard , VP of Marketing and Communications at @fifthwheelfreight to chat building a personal brand, Gen Z entering the workforce, misconceptions about logistics, spotting fake LinkedIn profiles – oh and why your GPA doesn’t matter anymore.

Grab a watermelon margarita, sit back and enjoy for lots of laughs and real talk.

Listen now at the link in bio.

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Open post by 8thirtyfour with ID 18112263326023209
Have you tuned into The Happy Hour Hustle Podcast yet? If not, a) you’re missing out and b) you need to follow immediately. Hosted by @bodespeaks, episodes drop every other week, and feature some pretty bada$$ guests if we do say so ourselves. This week, Kim sits down with @kelsey_orchard , VP of Marketing and Communications at @fifthwheelfreight to chat building a personal brand, Gen Z entering the workforce, misconceptions about logistics, spotting fake LinkedIn profiles – oh and why your GPA doesn’t matter anymore. Grab a watermelon margarita, sit back and enjoy for lots of laughs and real talk. Listen now at the link in bio.

National Perimenopause Month starts today. We have a LOT to say, and we’re not going to be quiet about it, especially this month, so buckle up.

We were not prepared for perimenopause, much like our periods, sex, or anything else to do with our bodies. God forbid we talk about it openly.

We were taught to be ashamed, keep quiet, and to accept that it is just part of being a woman. We reject that narrative. In fact, like @bodespeaks, we want to bring it up in every conversation.

When we normalize perimenopause and the conversation around it, we stop isolating, and we’re all more prepared.
Join us for Uncomfortable Conversations: The Pause on September 24th — a powerful conversation hosted alongside the @smallbusinessassocofmichigan
Women’s Business Council, featuring some kicka$$ experts who will give you the real talk on perimenopause (more to come on them later).

Register at the link in bio.

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Open post by 8thirtyfour with ID 18132641716644887
National Perimenopause Month starts today. We have a LOT to say, and we’re not going to be quiet about it, especially this month, so buckle up. We were not prepared for perimenopause, much like our periods, sex, or anything else to do with our bodies. God forbid we talk about it openly. We were taught to be ashamed, keep quiet, and to accept that it is just part of being a woman. We reject that narrative. In fact, like @bodespeaks, we want to bring it up in every conversation. When we normalize perimenopause and the conversation around it, we stop isolating, and we’re all more prepared. Join us for Uncomfortable Conversations: The Pause on September 24th — a powerful conversation hosted alongside the @smallbusinessassocofmichigan Women’s Business Council, featuring some kicka$$ experts who will give you the real talk on perimenopause (more to come on them later). Register at the link in bio.

You asked, we delivered.

Introducing the Women`s Owners Network - a new program built for what comes first, joining our proven Fellowship model to support Michigan women at every stage of business ownership.

Whether you`ve got a team of 10 or it`s just you and your laptop, you deserve a room full of women who get it.

Six months of leadership, finance, operations, capital access, paired with real support for the isolation, emotional volatility, and decision fatigue that come with owning your own business.

You`ll have your own board of directors in your corner, including @bodespeaks plus a group of mentors, instructors, and coaches who`ve been exactly where you are.

Applications due October 1. Apply now at the link in bio.

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Open post by 8thirtyfour with ID 18089775152664042
You asked, we delivered. Introducing the Women's Owners Network - a new program built for what comes first, joining our proven Fellowship model to support Michigan women at every stage of business ownership. Whether you've got a team of 10 or it's just you and your laptop, you deserve a room full of women who get it. Six months of leadership, finance, operations, capital access, paired with real support for the isolation, emotional volatility, and decision fatigue that come with owning your own business. You'll have your own board of directors in your corner, including @bodespeaks plus a group of mentors, instructors, and coaches who've been exactly where you are. Applications due October 1. Apply now at the link in bio.
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