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Client Love: KNX Utility Services

Share the goods.

The 8THIRTYFOUR green and blue branding with "case study branding services" written on it.

KNX Utility Services first came to us without any sort of logo or branding at all. Immediately, we knew we needed to do something. 77% of B2B marketers agree that branding is super important for company growth, so we knew we had to get to work right away. Make sure to read the whole case study. The results are…shocking (we couldn’t resist).

Our Task

KNX Utility Services is a transmission and distribution electrical contractor that puts safety and reliability at the forefront of their work. Their team is pretty badass and we’ve had the pleasure of working with them on several other projects, they just keep coming back for more. Must be our charming personality.

Our team was tasked with developing a new logo, color palette, and a comprehensive brand guide for KNX. Since your logo is one of the most important things about your brand, we were excited to start with a clean slate for them. Like…how often do you get that opportunity? Almost never. 

Goal

A simple logo that represented their focus on safety, reliability, trustworthiness, and expertise. They loved the idea of the logo including the colors blue and black, since the color scheme represents the way they support their customers in blue or stormy skies. We also recommended a logo design that was simple yet bold and recognizable. We wanted to create a logo that could include “KNX Utility Services” or also stand alone as “KNX.”

Process

Our branding process is a ton of fun. We followed these steps to set KNX up with an awesome logo:

  • First, we met with KNX to chat through their initial thoughts about how they view their current brand. 
  • We sent out a questionnaire for the client to fill out about what they wanted in a logo.
  • We researched competitor and industry logos (a lot of them were really boring). 
  • Our creative team drafted up lots of logos.
  • We held an internal battle royale to pick our favorites.
  • We presented the top three logo options and two color palettes to our client.
  • From there, we went back and forth with KNX until they were happy.
  • We created the stunning and beautiful logo below!

Check it out in all its glory.

Results

Okay, it sounds cliche, but for real. When our client is happy, that’s when we know we did a good job.
Black and blue letters read, "KNX Utility Services."
In this case, KNX was super happy with the way we portrayed their company. The color palette and boldness of KNX is modern, clean, and recognizable. They are easily able to use just the “KNX” by itself or with the full logo. We also made them a comprehensive brand guide outlining logo treatments, font usage, and color details. What we’re saying is this was a huge win. 
 
Whether you have a blank slate or a need to refresh on your current logo, we’re here to help! Our first priority is making your vision come to life. We’ll guide you with our industry knowledge and experience until you have the logo of your dreams! Let’s get in touch.

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Open post by 8thirtyfour with ID 18112263326023209
Have you tuned into The Happy Hour Hustle Podcast yet? If not, a) you’re missing out and b) you need to follow immediately. Hosted by @bodespeaks, episodes drop every other week, and feature some pretty bada$$ guests if we do say so ourselves. This week, Kim sits down with @kelsey_orchard , VP of Marketing and Communications at @fifthwheelfreight to chat building a personal brand, Gen Z entering the workforce, misconceptions about logistics, spotting fake LinkedIn profiles – oh and why your GPA doesn’t matter anymore. Grab a watermelon margarita, sit back and enjoy for lots of laughs and real talk. Listen now at the link in bio.

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Women’s Business Council, featuring some kicka$$ experts who will give you the real talk on perimenopause (more to come on them later).

Register at the link in bio.

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Open post by 8thirtyfour with ID 18132641716644887
National Perimenopause Month starts today. We have a LOT to say, and we’re not going to be quiet about it, especially this month, so buckle up. We were not prepared for perimenopause, much like our periods, sex, or anything else to do with our bodies. God forbid we talk about it openly. We were taught to be ashamed, keep quiet, and to accept that it is just part of being a woman. We reject that narrative. In fact, like @bodespeaks, we want to bring it up in every conversation. When we normalize perimenopause and the conversation around it, we stop isolating, and we’re all more prepared. Join us for Uncomfortable Conversations: The Pause on September 24th — a powerful conversation hosted alongside the @smallbusinessassocofmichigan Women’s Business Council, featuring some kicka$$ experts who will give you the real talk on perimenopause (more to come on them later). Register at the link in bio.

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Open post by 8thirtyfour with ID 18089775152664042
You asked, we delivered. Introducing the Women's Owners Network - a new program built for what comes first, joining our proven Fellowship model to support Michigan women at every stage of business ownership. Whether you've got a team of 10 or it's just you and your laptop, you deserve a room full of women who get it. Six months of leadership, finance, operations, capital access, paired with real support for the isolation, emotional volatility, and decision fatigue that come with owning your own business. You'll have your own board of directors in your corner, including @bodespeaks plus a group of mentors, instructors, and coaches who've been exactly where you are. Applications due October 1. Apply now at the link in bio.

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It`s personal branding with a shot of tequila. Register in bio.

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Open post by 8thirtyfour with ID 18026151482745649
"I am big enough to admit that I am often inspired by myself" - Leslie F*ucking Knope You are the hero in your own story. Be like Leslie and believe it. Come to the Big Deal Energy Workshop, @bodespeaks will show you how. It's personal branding with a shot of tequila. Register in bio.
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