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Kim is Not an Influencer (Influencer Marketing 101)

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In our latest Happy Hour Hustle, Kim and Emily discuss all the things you didn’t know you needed to know about influencers.
The term “influencer” is pretty self-explanatory; this is someone who “influences” other people to do something, like get out their credit card and make a purchase. Influencers have found their way into the lucrative business of advertising and are slowly taking over the world (or at least Instagram).
According to Social Media Today, a whopping 99 percent of influencers are found on Instagram, with the next highest being 70 percent on Facebook.
If you follow any celebs on Instagram (we know you do), then you have likely seen them occasionally post to promote a new credit card, baby product, toothpaste, fitness item and so on; this is indicated by the #ad or #sponsored at the end of the promotion.
Love ’em or hate ’em, influencers are not going anywhere. We have seen a significant increase in influencer marketing in the last year and there is no indication this will end in 2019.
When working with influencers, there is lots to know. We cover it all in our podcast.

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This is why we do what we do. Most women business owners are left to navigate business ownership alone, juggling hiring, cash flow, and strategy while trying to keep the lights on. It’s overwhelming and it’s lonely.

The Women’s Entrepreneurial Fellowship is designed to change that. It’s an intentionally small cohort because real support doesn’t happen in a crowded room. Participants will receive the support they’ve been missing, and the tools, knowledge, and networks needed to scale - all guided by people who have built and grown businesses themselves.

If you’re a second-stage business owner ready to grow, this program is for you. Applications close on September 15.

Apply at the link in bio.

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This is why we do what we do. Most women business owners are left to navigate business ownership alone, juggling hiring, cash flow, and strategy while trying to keep the lights on. It’s overwhelming and it’s lonely. The Women’s Entrepreneurial Fellowship is designed to change that. It’s an intentionally small cohort because real support doesn’t happen in a crowded room. Participants will receive the support they’ve been missing, and the tools, knowledge, and networks needed to scale - all guided by people who have built and grown businesses themselves. If you’re a second-stage business owner ready to grow, this program is for you. Applications close on September 15. Apply at the link in bio.

Perimenopause results in a brutal shift in energy, productivity, motivation, and mental clarity. We are leading companies, people, and navigating and holding up the world while the general public gets the ‘ick’ at the mention of our bodies, physicians hand out antidepressants as a solution, and there is little to no education or awareness on the subject.

Combine the two and you get our next Uncomfortable Conversation: The Pause, presented in partnership with the SBAM Women’s Business Council.

Let`s get uncomfortable together. Register for the conversation. Link in bio.

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Perimenopause results in a brutal shift in energy, productivity, motivation, and mental clarity. We are leading companies, people, and navigating and holding up the world while the general public gets the ‘ick’ at the mention of our bodies, physicians hand out antidepressants as a solution, and there is little to no education or awareness on the subject. Combine the two and you get our next Uncomfortable Conversation: The Pause, presented in partnership with the SBAM Women’s Business Council. Let's get uncomfortable together. Register for the conversation. Link in bio.

The Women`s Entrepreneurial Fellowship supports Michigan`s established women business owners with the resources, insight, and connections it takes to break through growth barriers and scale with confidence. Through the next 9 months the walls will come down, challenges become shared-problem solving, and wins become everyone`s celebration.

Ready for what is next? Applications are due by September 15th. Link in bio.

@bodespeaks @smallbusinessassocofmichigan

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The Women's Entrepreneurial Fellowship supports Michigan's established women business owners with the resources, insight, and connections it takes to break through growth barriers and scale with confidence. Through the next 9 months the walls will come down, challenges become shared-problem solving, and wins become everyone's celebration. Ready for what is next? Applications are due by September 15th. Link in bio. @bodespeaks @smallbusinessassocofmichigan
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