December 22, 2016

What We’re Looking Forward to in 2017

Share the goods.

We’re closing up shop on 2016 and looking ahead to what 2017 has in store. Between special happenings for our clients and events we support in our non-work lives, the year’s first few months are looking busy. Take a peek at the things Team 834 is looking forward to in the new year.

City Built Brewing Company

Our client, Honor Construction, has had a huge hand in the development of City Built Brewing Company. We’re waiting with anticipation for the brewery’s official opening date, which will be announced soon. Located in the rapidly growing North Monroe business district, City Built’s menu will be Puerto Rican inspired and its beer will be made with nontraditional ingredients.

CMURC

CMURC is a business incubator site located in Mt. Pleasant… until now. CMURC is expanding to Bay City in early 2017, where it will have 5,000 square feet for businesses to occupy.

Shefit’s new bra

The next bra is on its way! We’ve loved being along for the ride of our client, Shefit. From Shark Tank to new bra developments, watching the company’s growth has been a blast. In 2017, Shefit is releasing its Ultimate Sports Bra Generation 3. Feedback from customers were integrated into the upgrade, which includes modified fabric, new color offerings, a more lightweight feel and revised sizing options.

GROW Connects Series

These once-a-month workshops will focus on topics that are specific to business owners and people who are interested in starting their own business. The kickoff is Jan. 26 and is hosted by Grand Rapids Opportunities for Women. Monthly topics include continuity, promoting your business, legal aspects, being strategic while growing, financing options and running a business confidently.

AMA Survived the Holidays – Panels & Pints

Sometimes you just need to get together with a bunch of people and celebrate surviving the holiday season. AMA West Michigan is hosting Survived the Holidays – Panels & Pints on Jan. 24 at Grand Rapids Brewing Company. Grab a beer and regroup while listening to marketing leaders from area breweries, distilleries and cideries.
What events are you looking forward to in 2017?

Recent Musings

Kim stands in front of 3 women, her hand is on her hip and she's in front of a whiteboard smiling.

5 Biggest Mistakes Companies Make in a Crisis (and How to Avoid Them)

Panel table set up with microphones, water bottles and name cards for a perimenopause discussion featuring three guest panelists.

It Is Time to Have More Uncomfortable Conversations About Perimenopause

Kim stands at the front of a room. She's holding a microphone giving a speech to a room full of PR professionals.

Keeping Humans in the AI Loop: A Guide to Responsible AI Adoption

Something on Your Mind?

A little rain didn’t slow @bodespeaks down.

Kim was in Washington, D.C., this past week for #AUSA2026 - three days where Army leaders, industry partners, and the defense community come together for innovation, insight, and connection.

We can’t wait to hear some of her takeaways. Stay tuned for more soon.

@ausaorg #DefenseIndustry #Leadership #AUSA

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A little rain didn’t slow @bodespeaks down.

Kim was in Washington, D.C., this past week for #AUSA2026 - three days where Army leaders, industry partners, and the defense community come together for innovation, insight, and connection.

We can’t wait to hear some of her takeaways. Stay tuned for more soon.

@ausaorg #DefenseIndustry #Leadership #AUSA

Who made all these rules anyway?

Don’t wear color. Don’t share your ideas. Don’t put yourself out there. Don’t talk about your family.

We’re told to follow them, but @bodespeaks says question every single one. Then uncover your big hairy audacious goal, throw out the rulebook, and build a personal brand that actually works for you.

Thank you to Aggie and Cristy for having Kim on the @badass_women_in_business Podcast and, well... for being total badasses.

Listen to the full episode in bio.

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We had some fun in the office this week and asked some of the 8THIRTYFOUR team what “square up” means.

Surprisingly, the Gen Z of the group got it, but one of our Gen X’s did not (not saying any names…)

How do you “square up”?

#trending #fyp #squareup #agencylife

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We had some fun in the office this week and asked some of the 8THIRTYFOUR team what “square up” means.

Surprisingly, the Gen Z of the group got it, but one of our Gen X’s did not (not saying any names…)

How do you “square up”?

#trending #fyp #squareup #agencylife

The 834 Learning Hub is where we throw fun shindigs, where cool people come to work, where Big Deal Energy gathers, and where we push you to get uncomfortable.

It’s not your typical event or coworking space - and we like it that way. The lighting, colors, wallpaper, layout, and yes, the dogs, are all very intentional.

If you need a spot to host your offsite team training, leadership quarterly, photo shoot (dogs can be included), or you just need a space to network or cowork - reach out.

We got the goods:
- A sweet sound system
- State-of-the-art digital whiteboard
- A really big T.V. Like it’s big.
- Your own private entrance
- Free parking
- A dog (or two) if you ask nicely

Drop us a line at hello@8thirtyfour.com or click the link in bio to rent the Hub today.

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The 834 Learning Hub is where we throw fun shindigs, where cool people come to work, where Big Deal Energy gathers, and where we push you to get uncomfortable.

It’s not your typical event or coworking space - and we like it that way. The lighting, colors, wallpaper, layout, and yes, the dogs, are all very intentional.

If you need a spot to host your offsite team training, leadership quarterly, photo shoot (dogs can be included), or you just need a space to network or cowork - reach out.

We got the goods:
- A sweet sound system
- State-of-the-art digital whiteboard
- A really big T.V. Like it’s big.
- Your own private entrance
- Free parking
- A dog (or two) if you ask nicely

Drop us a line at hello@8thirtyfour.com or click the link in bio to rent the Hub today.

We love Dr. Karen May’s mission.

What if we taught our daughters AND our sons about women’s health, hormones, and pregnancy? Not as a whispered “talk” or a one-time awkward conversation. Just normal dinner-table stuff.

The girls deserve to know what’s coming (perimenopause shouldn’t be a surprise party nobody wanted). And the boys? They’ll be partners, dads, coworkers, and bosses to women going through all of it.

Thank you, Dr. May, for sharing your best practices to keep the women’s health conversation going at our Uncomfortable Conversations | The Pause event.

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We love Dr. Karen May’s mission.

What if we taught our daughters AND our sons about women’s health, hormones, and pregnancy? Not as a whispered “talk” or a one-time awkward conversation. Just normal dinner-table stuff.

The girls deserve to know what’s coming (perimenopause shouldn’t be a surprise party nobody wanted). And the boys? They’ll be partners, dads, coworkers, and bosses to women going through all of it.

Thank you, Dr. May, for sharing your best practices to keep the women’s health conversation going at our Uncomfortable Conversations | The Pause event.

Showing up to an interview with an iced coffee? Not the move… unless it’s for @bodespeaks

#icedcoffee #agency #PR #trending #grandrapids