We Dig Detroit – Part II
First thing’s first. If you haven’t read part one of our RBV case study, head there so you’re all caught up. When we last left…
Category: Public Relations
Our Month in Media
We really do get to pitch the coolest stuff. From Michigan’s most iconic caps, women blasting through glass ceilings, fighting family homelessness in our community…
Setting Ambitious (But Realistic) PR Goals
If you’re just diving into the world of public relations and have made the decision to hire an agency to help with reputation management, brand…
Fight or Flight
Isn’t it awesome when people take to the internets to air their grievances? As a business, reviews can make or break you and it’s incredibly…
The Rise of Affiliate Marketing
We’ll admit we had no idea a year or so ago what affiliate marketing was, but we kept running into it when pitching for our…
The Pros and Cons of Using a PR Distribution Service
Just kidding, there are no pros. There are no shortcuts to media coverage. If there were, every PR pro would be using them. We have…
Back to Basics: Authenticity in Pitching
Dear [Insert Name], [Superfluous greeting, that is completely unnecessary]. I am writing to request that you write a story about my client. I will detail…
Why Design Matters to PR
This blog is dedicated to Frank Blossom, he was one seriously cool dude and our industry was better because of him. Below is a picture…
Our Month in Media
We do a bad job of celebrating our own successes and when we win for clients, it’s a win for us. We’ve had a busy…