Why Graphic Design Matters in Public Relations
This is an old post! Check out our updated one here. Graphic design and public relations are often thought of as two separate disciplines, independent…
Category: Branding & Design
How your online personal brand can boost your business
Disclaimer: This blog is not about employee advocacy. While that’s still very important, we are focusing on personal online brands, and why you and your employer should equally…
Imagery: What it says about your brand
A picture is worth 1,000 words… Cliche, right? We’ve heard this saying countless of times, but what does this mean and why do we care? How…
Developing your brand's voice for social media.
One of the biggest challenges that brands encounter when maintaining or launching an online presence is keeping a consistent voice and tone. A brand’s voice is the…
Pantone Color of the Year – Should this effect your visual brand direction?
Pantone’s 2017 Color of the Year: Greenery There has been a lot of talk about Pantone’s choice for the 2017 Color of The Year. We…
Personal preference vs. strategic visual branding
Your favorite color is yellow? That’s great, but I don’t care. As the creative you’ve hired to develop a compelling and effective brand identity, it’s…
Branding and the 2016 Election
We live and breathe branding at 834. In fact, we are in the midst of two very large projects which got us thinking about politics…
Fall Color Palettes & Fonts
We’re stepping up our color palette game this fall with some complimentary fonts. So fancy. We’ve all been in a bit of a fall craze…
Visual Brand – More Than a Logo Mark
Clients often come to us with rebranding requests of all shapes and sizes. It’s rare, however, to find anyone outside the industry with an in-depth understanding…
Content Marketing is Changing
Unless you live under a rock, you’ve heard about content marketing. Those of us who live and breathe content marketing sometimes wish we could crawl…