REGISTER NOW: Uncomfortable Conversations: The Skills Crisis
REGISTER: 8THIRTYFOUR Skills Survival School Founding Cohort

What I Learned at 8THIRTYFOUR (in Just a Few Weeks)

Share the goods.

Abby Wettlaufer and Maddie Odle smile in front of the AAF Addy awards sign.

As I walked through the doors at 8THIRTYFOUR for the first time, I thought I was prepared for my first internship. Once I opened my computer and started to work on my first task, I soon realized I had a lot of learning to do. 

I spent the last three years of college learning from a textbook. I did not have my first real client scenario until junior year. While it is important to understand the foundations and basic definitions of your career, I struggled to apply what I learned to a real workplace experience. It is one thing to read about what your job is going to be like, but actually doing it is where the true learning happens. After my first day at 8THIRTYFOUR, I realized that there was a gap in my learning because I spent the last three years worrying about turning in my assignments on time, going to class, and taking classes to fulfill my degree, but I was missing experience. 

I have learned more in the few weeks that I have been at 8THIRTYFOUR than I have in the last three years. I started with learning how to check my email, keep up with Google Chats, navigate meetings, and stay on top of all my tasks. While it may sound simple, it is something I have never experienced before. When you are in class, the only thing you have to do is pay attention to the lecture and take notes. In the real world, a job is so much more than paying attention and following a weekly syllabus. I have gotten to experience many different aspects of what integrated communications truly means. From figuring out alt text to helping with pitches, I have built a strong foundation for what I will be doing in my first job post-grad. 

Working with co-workers who are currently doing what I want to do has been impactful on my educational journey. I would never have known what alt text or metadata was if I hadn’t experienced it firsthand. I have gotten the chance to ask questions 1:1 about what I am doing and how I can improve. Working here has closed the gap between what I have been learning in the classroom to what I will be doing in my first job. 

Getting real-world experience during undergrad is more beneficial than what people give it credit for. If I did not have the opportunity to ask questions, make mistakes, and learn from people working in the field every day, I would have walked into my first job and immediately failed. I would have spent the first month at my new job figuring out what to do rather than getting to work right away. Even though it might be scary at first, jumping into a real workplace environment will set you up for more success than a textbook ever will.

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Recent Musings

Something on Your Mind?

Introducing our second speaker for Uncomfortable Conversations | The Pause, happening this Thursday. 

Meet Cheryl Bergman, Executive Director of the @miwomenscomm.

Cheryl is a statewide policy leader driving economic opportunity and better health outcomes for women across Michigan. Appointed by Governor Gretchen Whitmer in 2019, she brings together employers, healthcare experts, advocates, and policymakers to tackle the issues that actually move the needle - economic security, affordable childcare, and midlife women's health.

Before this role, Cheryl helped elect Michigan's first woman U.S. Senator and first woman Governor, and served as Senior Advisor on Governor Whitmer's 2018 campaign.

She's exactly the voice this conversation needs.

Join Cheryl and our powerhouse lineup of industry experts at The Pause on September 24th. 

Link in bio to register - spaces are going fast.
We love this trend, so we thought we’d jump on it and ask the team some “hard-hitting questions” to end the week. 

We’re a team made up of Gen X, Millennials, and Gen Z. Find out who knows the most about the classics. Any guesses?
We've received so many questions from new grads about breaking into a competitive market as a young professional. It starts with one thing according to @bodespeaks: being the salesperson of YOU. Emulate the leaders in your industry and show up where they show up.

It's not who you know, it's who knows you
Use the playbook of people you admire
Show up consistently and be seen
A handwritten note beats 100 LinkedIn messages, always.

See more Bode wisdom at her YouTube channel linked in our bio.
Meet our first speaker spotlight: Dr. Karen May, DC, CCSP, CCIP.

Dr. May owns and operates @mhneuropathycenter, and she's joining us for Uncomfortable Community Conversations: The Pause on September 24th to talk about something we don't talk about enough. 

Her career has spanned from elite sports medicine, including a stint as team physician for USA Bobsled and Skeleton as well as caring for pregnant moms and newborns and helping women navigate life’s transitions, always grounded in a belief in food as medicine and the body’s own capacity to heal. In 2017, that expertise was tested when a rare surgical complication left her fighting nerve damage in her own body. 

Drawing on decades of clinical practice and training, she rebuilt her health from the ground up — and has since helped thousands of people do the same. With over 20 years in holistic health care, she speaks today as both physician and peer.

Join us for The Pause on September 24th. Link in bio.
“It has been an incredible experience - getting to connect with women business owners from all across Michigan, learn from experts on planning for growth, and learn to lead to the best of my abilities for myself and my team.”

- @rcdutcher, CEO of @red66.marketing 

We’re looking for business owners who thrive in collaborative environments and can fully commit to the program—attending all in-person sessions, participating in one-on-one coaching, and engaging in every aspect of the nine-month fellowship. Participants who gain the most come ready to contribute, learn, and problem-solve alongside other committed business leaders.

Applications close on September 15.
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