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Setting Up for Success with Empire Solutions

Share the goods.

Team members of Empire Solutions stand infront of the event signage for a convention in Nashville

We travel where our clients need us. That’s what we did last month, heading to Nashville with our friends at Empire Solutions for Aluminum USA

Empire Solutions needed to be seen at the biggest aluminum industry conference of the year. Face time with current and potential clients, brand visibility, and lead generation don’t happen behind a computer screen. Sometimes you have to get on a plane and make it happen.

Three members of the Empire Solutions team sit together at a conference while speaking to a customer

Strategy Matters

Empire Solutions came to us with challenges like no social media presence and limited brand recognition in a crowded industry. They needed to stand out at Aluminum USA, where every booth would be fighting for the same attention.

We built a strategy around their strengths—deep technical expertise and genuine relationships. The goal wasn’t just to look good at the show. It was to start conversations that turn into business.

So Does Design

Good design does more than make things pretty. It stops people in their tracks and makes them want to know more. 

We designed booth graphics that told Empire Solutions’ story clearly: who they are, what they solve, and why it matters. Clean, professional, impossible to ignore.

Empire Solutions branding materials displaying company locations, contact information, and service offerings
Empire Solutions promotional material with sections on company overview, services offered, capabilities, and industrial solutions, plus before-and-after project photos

Why We Show Up

We know the importance of showing up in person. It’s why when a client asks us to come to Nashville with them, we get on a plane. We’re there to help, whether it’s setting up, bringing in potential customers and partners to their booth, or documenting the whole thing on social for them.

The results speak for themselves: 

Show Leads
0
Engagement Rate on LinkedIn
0 %

That’s the point of integrated communications. Everything works together, including the people behind it. When our clients need us in Nashville or anywhere else, we go. Their success is our success.

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Recent Musings

Something on Your Mind?

We’re officially two days out…

Uncomfortable Conversations | The Pause is happening this Thursday, Sept 24, and we’re getting real about perimenopause with a panel of industry experts who have the answers (see our speaker spotlights for more details).

Come for the expert insight. Stay because you get to hang with us. 

Registration closes soon. Grab your spot at the link in bio.
Introducing our third speaker for Uncomfortable Conversations | The Pause, happening this Thursday. 

Meet @bitnermd, co-founder of @true.womenshealth, a concierge practice in West Michigan, focused on helping women thrive through midlife while reducing chronic conditions such as obesity, cardiovascular disease, depression, and diabetes. 

Dr. Bitner is a board-certified OB/GYN specializing in midlife, menopause, and sexual health. She’s the author of I Want to Age Like That! and has published peer-reviewed research on menopause care. She was named Menopause Practitioner of the Year by The Menopause Society in 2015. Dr. Bitner is committed to translating evidence into practical, scalable solutions that improve women’s health, confidence, and participation at work and in life. We’re beyond excited to have her join our panel discussion this Thursday. 

Register now to hear from Dr. Bitner and our industry experts at The Pause on September 24th. 

Secure your spot at the link in bio.
Every WOSB deserves support, access, guidance, and a network, because when they have it, they’re unstoppable.

Just because you be small, does not mean you are not mighty. The Women’s Owners Network will accept its first cohort this November. Applications are due October 1.

Thank you to @lakemichigan_cu for partnering with us to provide this program. Their support means we can offer this at a significantly lower cost to business owners.

Go apply at the link in bio.
Introducing our second speaker for Uncomfortable Conversations | The Pause, happening this Thursday. 

Meet Cheryl Bergman, Executive Director of the @miwomenscomm.

Cheryl is a statewide policy leader driving economic opportunity and better health outcomes for women across Michigan. Appointed by Governor Gretchen Whitmer in 2019, she brings together employers, healthcare experts, advocates, and policymakers to tackle the issues that actually move the needle - economic security, affordable childcare, and midlife women's health.

Before this role, Cheryl helped elect Michigan's first woman U.S. Senator and first woman Governor, and served as Senior Advisor on Governor Whitmer's 2018 campaign.

She's exactly the voice this conversation needs.

Join Cheryl and our powerhouse lineup of industry experts at The Pause on September 24th. 

Link in bio to register - spaces are going fast.
We love this trend, so we thought we’d jump on it and ask the team some “hard-hitting questions” to end the week. 

We’re a team made up of Gen X, Millennials, and Gen Z. Find out who knows the most about the classics. Any guesses?
We've received so many questions from new grads about breaking into a competitive market as a young professional. It starts with one thing according to @bodespeaks: being the salesperson of YOU. Emulate the leaders in your industry and show up where they show up.

It's not who you know, it's who knows you
Use the playbook of people you admire
Show up consistently and be seen
A handwritten note beats 100 LinkedIn messages, always.

See more Bode wisdom at her YouTube channel linked in our bio.
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