There’s a lot going on in the news right now, between tariffs changing every single day, celebrities heading to space, and people replacing significant others with AI chatbots.
It was hard to narrow down what we wanted to focus on. Read on for our recap of This Week in Media.
Political Leadership Theater: Trump & Musk’s Communication Chaos
The president’s communication “strategy” (and we use that term loosely) is giving the entire PR industry whiplash. Take tariffs alone – where one minute his administration is arguing it will resurrect American manufacturing while economists are warning they’re just going to make your groceries cost more.
This isn’t just annoying—it’s dangerous. When leadership communication shifts wildly from one position to another, it creates confusion, undermines trust, and makes strategic planning impossible for businesses and families alike.
And now we have Elon Musk joining this circus of inconsistency. He’s pulling the classic “I’m still committed, but…” move with his role at the Department of Government Efficiency (DOGE). He’s stepping back to “one or two days a week” to focus on his businesses—you know, the ones he was supposedly running while also pretending to revolutionize government.
The DOGE team claims they’ve saved taxpayers $160 billion. Show us the receipts. Their work is riddled with errors and unverifiable claims. This is exactly what happens when billionaires treat the government like a side hobby.
Another AI Chatbot, What Could Go Wrong?
AI is everywhere, and while some tools can be helpful, we aren’t sure about Meta’s new AI chatbot app. Sure, we use some AI tools to help us edit and research, but at the end of the day, AI can’t replace humans and human interaction.
With loneliness reaching epidemic levels (one in three American adults report feeling lonely every week), the solution isn’t talking to a computer that pretends to care about your day. It’s human connection. Real, messy, imperfect human connection.
Instead of creating new ways for people to avoid meaningful interaction, maybe Meta could focus on fixing the mental health impacts of Instagram or addressing the misinformation spread on Facebook. Just a thought.
Maybe It’s Not the Time for Space
Finally, let’s talk about Katy Perry, the supposed “human piñata” of the Internet right now — her words, not ours.
She recently joined an all-female crew for a 10-minute ride to space on Jeff Bezos’ Blue Origin spacecraft. The backlash was swift and fierce.
While most Americans are deciding between paying rent or buying groceries, watching celebrities treat space travel like it’s a weekend at Coachella feels wildly out of touch. This isn’t about jealousy, it’s about the stark inequality that allows some people to spend millions on ten minutes of weightlessness while others work multiple jobs to survive.
And sure, if someone offered us a free trip to space, we’d probably go too. But we’d at least have the self-awareness not to act surprised when people call us out for it.
The Bottom Line
Here’s what links all of these PR disasters: a fundamental failure to read the room and communicate authentically. Whether you’re a politician, a tech billionaire, or a pop star, your communication shapes how people perceive you.
Want to build trust and loyalty? Be direct. Be consistent. And be authentic.
Because at the end of the day, people can detect insincerity from miles away. Even in space.
