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Case Study: 8THIRTYFOUR Website

Share the goods.

We’ve told our clients their online presence needs to represent their brand fully. There’s no point to having great sales decks and print material or, really, even a kickass social media presence if your website looks like it’s from 1992. We decided to take our own advice and create what is now, according to us, the coolest agency website.

 We’re super proud of the results, check out how we do what we do.

Task

We had already rebranded 834 design to 8THIRTYFOUR a few years ago, but it took us a bit to update the URL to our site (those of you who were around then, thanks for sticking with us). When we finally did, we thought, “Hey…we should probably make this whole thing more us.” 

Here’s the thing, though. Just like with self care (yes, we know Kim hates this word, but we’re adding it here anyway), it’s way easier to take care of clients than it is to focus on your own brand…even when that’s what brings clients in. So, when we finally decided we’d had enough of the old and needed some new, we cracked our knuckles, poured ourselves some wine, and got to work.

Goal

This time around, we weren’t exactly starting from nothing. Instead, we had an old site with a lot of pages we didn’t need, along with photos that were outdated and branding that didn’t really wow us. Hell, the windows we had as the hero image on a bunch of our pages had broken years ago…and yet there they were, immortalized on the site.

Still, we couldn’t just focus on the design. We needed a site that would look and function how a newly reworked site should. To do that, the site needed to include:

  • Blogging functionality
  • HubSpot integration
  • Forms for lead capture
  • The newest version of WordPress
  • An easy, user-friendly drag-and-drop interface (please and thank you)
  • Google Analytics and Facebook Pixel integration
  • SEO tools and optimization
  • A brand-new content library, featuring videos and our Happy Hour Hustle podcast
  • A portfolio for all of our case studies (like this one)
  • A live Instagram feed
  • Job listings
  • Approximately a million more photos of the dogs
  • Features for every team member
  • Landing pages for individual campaigns
  • The ability to utilize gifs as featured images
  • A mobile-first website design
  • And a whole, whole lot more

If that sounds like a lot, it’s because it is. That’s because when we started thinking about what we wanted out of our site, we approached it with a “the sky’s the limit” attitude. And we’re sure glad we did.

Results

Hold on. Let us catch our breath.

Okay. After all of that, we wound up with what we can only describe as a kickass site. Don’t believe us? Check out these before and afters:

Not too shabby, huh? We’re pretty damn proud of how it all turned out. Being able to subject ourselves to our own website process helped us identify areas we could improve upon for our clients…and we did just that! Now we’ve got the site of our dreams, and we even walked away with a few improved processes. We don’t know about you, but we’d say all that hard work was worth it!

Blog Conclusion

We always love bringing clients’ website dreams to life. If your site is in desperate need of a little TLC, reach out to us. We’d love to whip you up something amazing.

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Every WOSB deserves support, access, guidance, and a network, because when they have it, they’re unstoppable.

Just because you be small, does not mean you are not mighty. The Women’s Owners Network will accept its first cohort this November. Applications are due October 1.

Thank you to @lakemichigan_cu for partnering with us to provide this program. Their support means we can offer this at a significantly lower cost to business owners.

Go apply at the link in bio.

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Open post by 8thirtyfour with ID 18247359124310352
Every WOSB deserves support, access, guidance, and a network, because when they have it, they’re unstoppable. Just because you be small, does not mean you are not mighty. The Women’s Owners Network will accept its first cohort this November. Applications are due October 1. Thank you to @lakemichigan_cu for partnering with us to provide this program. Their support means we can offer this at a significantly lower cost to business owners. Go apply at the link in bio.

Introducing our second speaker for Uncomfortable Conversations | The Pause, happening this Thursday.

Meet Cheryl Bergman, Executive Director of the @miwomenscomm.

Cheryl is a statewide policy leader driving economic opportunity and better health outcomes for women across Michigan. Appointed by Governor Gretchen Whitmer in 2019, she brings together employers, healthcare experts, advocates, and policymakers to tackle the issues that actually move the needle - economic security, affordable childcare, and midlife women`s health.

Before this role, Cheryl helped elect Michigan`s first woman U.S. Senator and first woman Governor, and served as Senior Advisor on Governor Whitmer`s 2018 campaign.

She`s exactly the voice this conversation needs.

Join Cheryl and our powerhouse lineup of industry experts at The Pause on September 24th.

Link in bio to register - spaces are going fast.

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Open post by 8thirtyfour with ID 17876488173630026
Introducing our second speaker for Uncomfortable Conversations | The Pause, happening this Thursday. Meet Cheryl Bergman, Executive Director of the @miwomenscomm. Cheryl is a statewide policy leader driving economic opportunity and better health outcomes for women across Michigan. Appointed by Governor Gretchen Whitmer in 2019, she brings together employers, healthcare experts, advocates, and policymakers to tackle the issues that actually move the needle - economic security, affordable childcare, and midlife women's health. Before this role, Cheryl helped elect Michigan's first woman U.S. Senator and first woman Governor, and served as Senior Advisor on Governor Whitmer's 2018 campaign. She's exactly the voice this conversation needs. Join Cheryl and our powerhouse lineup of industry experts at The Pause on September 24th. Link in bio to register - spaces are going fast.

We love this trend, so we thought we’d jump on it and ask the team some “hard-hitting questions” to end the week.

We’re a team made up of Gen X, Millennials, and Gen Z. Find out who knows the most about the classics. Any guesses?

45 4
Open post by 8thirtyfour with ID 17917175178450239
We love this trend, so we thought we’d jump on it and ask the team some “hard-hitting questions” to end the week. We’re a team made up of Gen X, Millennials, and Gen Z. Find out who knows the most about the classics. Any guesses?

We`ve received so many questions from new grads about breaking into a competitive market as a young professional. It starts with one thing according to @bodespeaks: being the salesperson of YOU. Emulate the leaders in your industry and show up where they show up.

It`s not who you know, it`s who knows you
Use the playbook of people you admire
Show up consistently and be seen
A handwritten note beats 100 LinkedIn messages, always.

See more Bode wisdom at her YouTube channel linked in our bio.

12 1
Open post by 8thirtyfour with ID 18092872106558307
We've received so many questions from new grads about breaking into a competitive market as a young professional. It starts with one thing according to @bodespeaks: being the salesperson of YOU. Emulate the leaders in your industry and show up where they show up. It's not who you know, it's who knows you Use the playbook of people you admire Show up consistently and be seen A handwritten note beats 100 LinkedIn messages, always. See more Bode wisdom at her YouTube channel linked in our bio.

Meet our first speaker spotlight: Dr. Karen May, DC, CCSP, CCIP.

Dr. May owns and operates @mhneuropathycenter, and she`s joining us for Uncomfortable Community Conversations: The Pause on September 24th to talk about something we don`t talk about enough.

Her career has spanned from elite sports medicine, including a stint as team physician for USA Bobsled and Skeleton as well as caring for pregnant moms and newborns and helping women navigate life’s transitions, always grounded in a belief in food as medicine and the body’s own capacity to heal. In 2017, that expertise was tested when a rare surgical complication left her fighting nerve damage in her own body.

Drawing on decades of clinical practice and training, she rebuilt her health from the ground up — and has since helped thousands of people do the same. With over 20 years in holistic health care, she speaks today as both physician and peer.

Join us for The Pause on September 24th. Link in bio.

3 0
Open post by 8thirtyfour with ID 17891917860673621
Meet our first speaker spotlight: Dr. Karen May, DC, CCSP, CCIP. Dr. May owns and operates @mhneuropathycenter, and she's joining us for Uncomfortable Community Conversations: The Pause on September 24th to talk about something we don't talk about enough. Her career has spanned from elite sports medicine, including a stint as team physician for USA Bobsled and Skeleton as well as caring for pregnant moms and newborns and helping women navigate life’s transitions, always grounded in a belief in food as medicine and the body’s own capacity to heal. In 2017, that expertise was tested when a rare surgical complication left her fighting nerve damage in her own body. Drawing on decades of clinical practice and training, she rebuilt her health from the ground up — and has since helped thousands of people do the same. With over 20 years in holistic health care, she speaks today as both physician and peer. Join us for The Pause on September 24th. Link in bio.
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