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Locking It Down

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Alright, don’t panic. We are all in the same boat and help is coming. We won’t pretend to have a crystal ball, but common sense (funny when referring to politicians) would dictate a massive relief package is on the way.

Stay Relevant

If you hope to weather this storm and pick business right back up in three weeks, you can’t go radio silent. Whether your business is on hold or you are cutting back, the one thing you can’t do is disappear. Your customers and followers need to hear from you now and frequently. Just this past week, we were asked by a local township to livestream their meetings to ensure they can keep the general public informed. We realized there might be a significant need for this kind of assistance. If you’re forced to be virtual, do it well (we can help).

We are in the process of drafting statements for our clients to be distributed to the media. Whether the focus is on how the general public can support you during this time or letting the community know you are still open for business, it is important to communicate. We are working with an HR client on an article that addresses working from home and the challenges a business faces, while also providing tips and a policy to do so efficiently.

Communicate

If you are a financial company, you need to be communicating with your clients about the extended tax deadlines and other important information being handed down on the state and federal levels. Keep in mind, Americans will be spending even more time on their phones and computers in these coming weeks. Content is where it’s at, so make sure yours doesn’t suck and stands out from the noise. If you’ve never heard the phrase “crisis communication,” you’re now hearing it an awful lot, especially during a lockdown or shelter-in-place. Businesses need to have a plan in place to combat loss of revenue, employees and customers. What plans do you have for bringing in revenue now and when the economy is back on track? No plan? Don’t worry…we’ve got you.

Crisis breeds creativity, and we’re getting creative. We’ll explain when you reach out. Good can come out of this. It’s our job to make sure that happens.

If you need help, reach us here: ki*@*******gn.com

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If you ever need proof that personal brand matters...Kim got to see the @nasaartemis II launch in person as a direct result of her Big Deal Energy™.

You need to work hard, show up authentically, and provide value. That was her message to a room full of students and young professionals at @western_michigan_pmi`s theProject Collegiate Competition.

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Open post by 8thirtyfour with ID 18045223601588457
If you ever need proof that personal brand matters...Kim got to see the @nasaartemis II launch in person as a direct result of her Big Deal Energy™. You need to work hard, show up authentically, and provide value. That was her message to a room full of students and young professionals at @western_michigan_pmi's theProject Collegiate Competition. The Big Deal Energy™ Workshop is on June 23. Register at the link in bio.

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Link in bio to learn more.

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Open post by 8thirtyfour with ID 18012680507839574
Employers think Gen Z is lazy, entitled, and will quit the second things get hard. That perception is keeping you out of the room before you ever get a chance to prove otherwise. The good news is, you can flip the script, but it will take some serious work and a personal brand, or as Kim Bode refers to it: Big Deal Energy™. Kim is speaking at theProject™ Collegiate Event, hosted by the Project Management Institute Western Michigan Chapter on April 14. She'll cover how to build a personal brand that actually sounds like you (not ChatGPT) and how you can show your value through social, content and networking. Link in bio to learn more.

No one talks about how lonely it is to own a business. The tough decisions land on you, the business doesn`t pause when you need a break, and nobody - not your employees or your spouse - really gets it.

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Open post by 8thirtyfour with ID 18115092436709128
No one talks about how lonely it is to own a business. The tough decisions land on you, the business doesn't pause when you need a break, and nobody - not your employees or your spouse - really gets it. If you know a business owner, tell them they're doing a good job. It matters more than you know.

The growth stage is the hardest part of building a business.

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Open post by 8thirtyfour with ID 18078804740143427
The growth stage is the hardest part of building a business. Kim was recently quoted in @corpmagazine on what she sees running the Women's Entrepreneurial Fellowship: women who have built something, survived the hardest part, and are still doing everything themselves. The natural tendency to be humble and attached to their work creates unique business challenges for women; they put up walls because they can't be vulnerable. Meanwhile, when a woman CEO needs growth capital, she compiles three years of tax returns before a bank will schedule a meeting, while her male competitor closes the same deal over drinks. When women have access to the right resources, they grow and invest back. Full article at the link in bio.