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Locking It Down

Share the goods.

Alright, don’t panic. We are all in the same boat and help is coming. We won’t pretend to have a crystal ball, but common sense (funny when referring to politicians) would dictate a massive relief package is on the way.

Stay Relevant

If you hope to weather this storm and pick business right back up in three weeks, you can’t go radio silent. Whether your business is on hold or you are cutting back, the one thing you can’t do is disappear. Your customers and followers need to hear from you now and frequently. Just this past week, we were asked by a local township to livestream their meetings to ensure they can keep the general public informed. We realized there might be a significant need for this kind of assistance. If you’re forced to be virtual, do it well (we can help).

We are in the process of drafting statements for our clients to be distributed to the media. Whether the focus is on how the general public can support you during this time or letting the community know you are still open for business, it is important to communicate. We are working with an HR client on an article that addresses working from home and the challenges a business faces, while also providing tips and a policy to do so efficiently.

Communicate

If you are a financial company, you need to be communicating with your clients about the extended tax deadlines and other important information being handed down on the state and federal levels. Keep in mind, Americans will be spending even more time on their phones and computers in these coming weeks. Content is where it’s at, so make sure yours doesn’t suck and stands out from the noise. If you’ve never heard the phrase “crisis communication,” you’re now hearing it an awful lot, especially during a lockdown or shelter-in-place. Businesses need to have a plan in place to combat loss of revenue, employees and customers. What plans do you have for bringing in revenue now and when the economy is back on track? No plan? Don’t worry…we’ve got you.

Crisis breeds creativity, and we’re getting creative. We’ll explain when you reach out. Good can come out of this. It’s our job to make sure that happens.

If you need help, reach us here: ki*@*******gn.com

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Recent Musings

Something on Your Mind?

FUN FACT FRIDAY: It’s only fitting for us to own a building where a trailblazing female operated her businesses in 1906. The Phillips family represented one of the longest-running retail tenures in Grand Rapids history; L.E. Phillips Jewelry in the 1365 Plainfield Ave. building from 1906 until 1973. 
Dr. Eva Phillips, a certified and licensed optometrist ran her practice out of the jewelry store’s secondary parlor and was an equal partner in the jewelry store. 

Together, they offered a unique one-stop shot which expanded to include appliances, record players, and more. The couple operated the shop through two World Wars and the Great Depression, acting as the neighborhood matriarch and patriarch. 

@crestongr @crestoncorridor @crestongrandrapids @citygrandrapids @grandrapidspubliclibrary
Have you tuned into The Happy Hour Hustle Podcast yet?
If not, a) you’re missing out and b) you need to follow immediately. Hosted by @bodespeaks, episodes drop every other week, and feature some pretty bada$$ guests if we do say so ourselves.

This week, Kim sits down with @kelsey_orchard , VP of Marketing and Communications at @fifthwheelfreight to chat building a personal brand, Gen Z entering the workforce, misconceptions about logistics, spotting fake LinkedIn profiles – oh and why your GPA doesn’t matter anymore.

Grab a watermelon margarita, sit back and enjoy for lots of laughs and real talk.

Listen now at the link in bio.
National Perimenopause Month starts today. We have a LOT to say, and we’re not going to be quiet about it, especially this month, so buckle up.

We were not prepared for perimenopause, much like our periods, sex, or anything else to do with our bodies. God forbid we talk about it openly.

We were taught to be ashamed, keep quiet, and to accept that it is just part of being a woman. We reject that narrative. In fact, like @bodespeaks, we want to bring it up in every conversation. 

When we normalize perimenopause and the conversation around it, we stop isolating, and we’re all more prepared.
Join us for Uncomfortable Conversations: The Pause on September 24th — a powerful conversation hosted alongside the @smallbusinessassocofmichigan 
Women’s Business Council, featuring some kicka$$ experts who will give you the real talk on perimenopause (more to come on them later).

Register at the link in bio.
You asked, we delivered.

Introducing the Women's Owners Network - a new program built for what comes first, joining our proven Fellowship model to support Michigan women at every stage of business ownership.

Whether you've got a team of 10 or it's just you and your laptop, you deserve a room full of women who get it.

Six months of leadership, finance, operations, capital access, paired with real support for the isolation, emotional volatility, and decision fatigue that come with owning your own business.

You'll have your own board of directors in your corner, including @bodespeaks plus a group of mentors, instructors, and coaches who've been exactly where you are.

Applications due October 1. Apply now at the link in bio.
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