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Writing Stories Your Audience Will Love

Share the goods.

A picture of office supplies on a white table.

Do you recall the last great story you read, watched or viewed? Don’t give us that crap about how you don’t read because you don’t have time. Every time you scroll Facebook or Instagram you’re reading, whether it’s a post, video or an article you click on. A story doesn’t have to be a 1,000 word essay. Hell, it doesn’t even have to be words. It is something that captures your attention and evokes emotion (at least that’s how we define it).

Pick the Right Medium

The right medium depends on your audience. You can choose from a whole bunch of content types, like:

  • Infographics
  • Videos
  • Social posts
  • Blogs
  • Articles
  • TikTok videos (you’ll have to ask Kim about this one)
  • Music (Shakira and J-Lo certainly told a story during the Superbowl Halftime Show. Most people missed it because of the—gasp!—stripper pole, but the story was there, nonetheless.)

Once you find the right medium, you’ll be able to talk to your audience where they are. That’s how you start to get their attention. Still, there’s a whole lot more to the process.

Think of Them

When it comes to developing, writing or composing a story, you need to connect with your audience and factor in how they receive information. You also need to figure out the type of info that resonates with them.
Ask yourself the following questions:

  1. What is the point I need to convey?
  2. What action do I want them to take?
  3. What will resonate with them?
  4. How do I grab their attention?

This is the exercise we go through daily when writing blogs, press releases, pitches, videos, posts, etc. We wish more people would utilize these questions before speaking. Imagine how much quicker meetings would go if we cut out all the filler.

See It in Action

Now for an example. Keep in mind the majority of news that comes out of companies is not earth-shattering or really that enticing. Our job as communication professionals is to find the “angle” or relevancy to the audience. It’s why it’s kind of important to define who your audience is. If you don’t know, contact us.
What we started with: Michigan Biennial Women’s Leadership Report
What we rolled with:

  • Barriers facing women entering the c-suite
  • Why more women should be running publicly traded companies
  • Men as allies: how can they help?

Results:

Another example: Phoenix Society for Burn Survivors
What we started with: A twin sister was burned in fire at a young age.
What we rolled with:

  • Identical twin sister is reminded everyday of what life should’ve been
  • Overcoming adversity as a burn survivor
  • Sister pursues career in medicine after her sister’s burn trauma

Results:

Knowing how to connect with audiences is what we do and telling stories is our jam. Connect with us, and we’ll get those results you’ve been craving.

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Have you tuned into The Happy Hour Hustle Podcast yet?
If not, a) you’re missing out and b) you need to follow immediately. Hosted by @bodespeaks, episodes drop every other week, and feature some pretty bada$$ guests if we do say so ourselves.

This week, Kim sits down with @kelsey_orchard , VP of Marketing and Communications at @fifthwheelfreight to chat building a personal brand, Gen Z entering the workforce, misconceptions about logistics, spotting fake LinkedIn profiles – oh and why your GPA doesn’t matter anymore.

Grab a watermelon margarita, sit back and enjoy for lots of laughs and real talk.

Listen now at the link in bio.

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Open post by 8thirtyfour with ID 18112263326023209
Have you tuned into The Happy Hour Hustle Podcast yet? If not, a) you’re missing out and b) you need to follow immediately. Hosted by @bodespeaks, episodes drop every other week, and feature some pretty bada$$ guests if we do say so ourselves. This week, Kim sits down with @kelsey_orchard , VP of Marketing and Communications at @fifthwheelfreight to chat building a personal brand, Gen Z entering the workforce, misconceptions about logistics, spotting fake LinkedIn profiles – oh and why your GPA doesn’t matter anymore. Grab a watermelon margarita, sit back and enjoy for lots of laughs and real talk. Listen now at the link in bio.

National Perimenopause Month starts today. We have a LOT to say, and we’re not going to be quiet about it, especially this month, so buckle up.

We were not prepared for perimenopause, much like our periods, sex, or anything else to do with our bodies. God forbid we talk about it openly.

We were taught to be ashamed, keep quiet, and to accept that it is just part of being a woman. We reject that narrative. In fact, like @bodespeaks, we want to bring it up in every conversation.

When we normalize perimenopause and the conversation around it, we stop isolating, and we’re all more prepared.
Join us for Uncomfortable Conversations: The Pause on September 24th — a powerful conversation hosted alongside the @smallbusinessassocofmichigan
Women’s Business Council, featuring some kicka$$ experts who will give you the real talk on perimenopause (more to come on them later).

Register at the link in bio.

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Open post by 8thirtyfour with ID 18132641716644887
National Perimenopause Month starts today. We have a LOT to say, and we’re not going to be quiet about it, especially this month, so buckle up. We were not prepared for perimenopause, much like our periods, sex, or anything else to do with our bodies. God forbid we talk about it openly. We were taught to be ashamed, keep quiet, and to accept that it is just part of being a woman. We reject that narrative. In fact, like @bodespeaks, we want to bring it up in every conversation. When we normalize perimenopause and the conversation around it, we stop isolating, and we’re all more prepared. Join us for Uncomfortable Conversations: The Pause on September 24th — a powerful conversation hosted alongside the @smallbusinessassocofmichigan Women’s Business Council, featuring some kicka$$ experts who will give you the real talk on perimenopause (more to come on them later). Register at the link in bio.

You asked, we delivered.

Introducing the Women`s Owners Network - a new program built for what comes first, joining our proven Fellowship model to support Michigan women at every stage of business ownership.

Whether you`ve got a team of 10 or it`s just you and your laptop, you deserve a room full of women who get it.

Six months of leadership, finance, operations, capital access, paired with real support for the isolation, emotional volatility, and decision fatigue that come with owning your own business.

You`ll have your own board of directors in your corner, including @bodespeaks plus a group of mentors, instructors, and coaches who`ve been exactly where you are.

Applications due October 1. Apply now at the link in bio.

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Open post by 8thirtyfour with ID 18089775152664042
You asked, we delivered. Introducing the Women's Owners Network - a new program built for what comes first, joining our proven Fellowship model to support Michigan women at every stage of business ownership. Whether you've got a team of 10 or it's just you and your laptop, you deserve a room full of women who get it. Six months of leadership, finance, operations, capital access, paired with real support for the isolation, emotional volatility, and decision fatigue that come with owning your own business. You'll have your own board of directors in your corner, including @bodespeaks plus a group of mentors, instructors, and coaches who've been exactly where you are. Applications due October 1. Apply now at the link in bio.

"I am big enough to admit that I am often inspired by myself" - Leslie F*ucking Knope

You are the hero in your own story. Be like Leslie and believe it.

Come to the Big Deal Energy Workshop, @bodespeaks will show you how.

It`s personal branding with a shot of tequila. Register in bio.

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Open post by 8thirtyfour with ID 18026151482745649
"I am big enough to admit that I am often inspired by myself" - Leslie F*ucking Knope You are the hero in your own story. Be like Leslie and believe it. Come to the Big Deal Energy Workshop, @bodespeaks will show you how. It's personal branding with a shot of tequila. Register in bio.
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