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Facebook’s F8 Conference: 3 Features Businesses Need to Watch

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White text on a green background that reads, "Special edition blog! Facebook's F8 Conference: 3 Features Businesses Need to Watch"

Facebook’s annual developer conferences showcases their latest changes and gives a glimpse into what is next for the social media giant. The 2018 conference was held this week on Tuesday and Wednesday.
Things happen so quickly at Facebook that it takes dedication to keep up, and this conference is no exception. There was plenty of talk about data, security, online dating, messaging, and more – these conversations are important because they hint at what’s to come for marketers. If Facebook is investing millions of dollars into a product, chances are it may soon takeoff.
Our digital team has dug into the information released so that we can share what we anticipate will impact your business; here are the top three things to have on your radar:

Messenger

Messenger is going to be more powerful. Many brands have discovered the power of Facebook Messenger to connect with customers around the world, and Facebook took notice. The company is launching a long list of new updates to improve the Messenger experience for businesses. Depending on your business model, this could be beneficial to your team.

VR

A number of revelations show the promise of VR starting to come to life. Though not many brands have figured out what to do with this technology, a number of new features hint that you might want to start exploring how virtual reality can support your business goals.

Stories

Facebook is gunning to make its Stories more engaging to steal some thunder from Snapchat. If you’re not leveraging Stories as a business, you should consider integrating it into your social media strategy.

Possibly unrelated to your business, but interesting nonetheless, are these additional takeaways:

  • Facebook is launching a dating app, and will leverage the data it has collected about you to match you with your soul mate.
  • Instagram is getting a new tool to filter out bullying comments.
  • Facebook is re-opening the app review process. This process was paused in the wake of the recent Cambridge Analytica scandal, where they were not allowing any new apps access to their platform. As of yesterday, this was re-opened.
  • There will be a new Clear History feature, allowing users to wipe their history from Facebook servers. In theory, this will show you a fresh look at your Facebook newsfeed since the platform will no longer know your preferences.

Facebook may not be perfect, but it is exciting to watch the tech giant shift the digital landscape every year. Keep an eye on some of these technologies; if you can implement them into your business processes you may be able to reap some serious rewards and get a leg up on your competition.
And if you aren’t sure where to start, let’s connect.
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Open post by 8thirtyfour with ID 18112263326023209
Have you tuned into The Happy Hour Hustle Podcast yet? If not, a) you’re missing out and b) you need to follow immediately. Hosted by @bodespeaks, episodes drop every other week, and feature some pretty bada$$ guests if we do say so ourselves. This week, Kim sits down with @kelsey_orchard , VP of Marketing and Communications at @fifthwheelfreight to chat building a personal brand, Gen Z entering the workforce, misconceptions about logistics, spotting fake LinkedIn profiles – oh and why your GPA doesn’t matter anymore. Grab a watermelon margarita, sit back and enjoy for lots of laughs and real talk. Listen now at the link in bio.

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Register at the link in bio.

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Open post by 8thirtyfour with ID 18132641716644887
National Perimenopause Month starts today. We have a LOT to say, and we’re not going to be quiet about it, especially this month, so buckle up. We were not prepared for perimenopause, much like our periods, sex, or anything else to do with our bodies. God forbid we talk about it openly. We were taught to be ashamed, keep quiet, and to accept that it is just part of being a woman. We reject that narrative. In fact, like @bodespeaks, we want to bring it up in every conversation. When we normalize perimenopause and the conversation around it, we stop isolating, and we’re all more prepared. Join us for Uncomfortable Conversations: The Pause on September 24th — a powerful conversation hosted alongside the @smallbusinessassocofmichigan Women’s Business Council, featuring some kicka$$ experts who will give you the real talk on perimenopause (more to come on them later). Register at the link in bio.

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You asked, we delivered. Introducing the Women's Owners Network - a new program built for what comes first, joining our proven Fellowship model to support Michigan women at every stage of business ownership. Whether you've got a team of 10 or it's just you and your laptop, you deserve a room full of women who get it. Six months of leadership, finance, operations, capital access, paired with real support for the isolation, emotional volatility, and decision fatigue that come with owning your own business. You'll have your own board of directors in your corner, including @bodespeaks plus a group of mentors, instructors, and coaches who've been exactly where you are. Applications due October 1. Apply now at the link in bio.

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"I am big enough to admit that I am often inspired by myself" - Leslie F*ucking Knope You are the hero in your own story. Be like Leslie and believe it. Come to the Big Deal Energy Workshop, @bodespeaks will show you how. It's personal branding with a shot of tequila. Register in bio.
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