Recently, we talked about LinkedIn and what you should NOT be doing on the professional networking site. While a ton of people use it (over 65 million business professionals from around the world, to be exact) it’s still pretty clear that not all users know exactly what to do when using LinkedIn, especially if they are using it to promote their business.
So, rather than just focusing on what you shouldn’t do on LinkedIn, we wanted to offer a few tips on how you can use the site to promote and grow your business.
Create a Company Page
First, just like on a Facebook, you can have a personal and company page. So, the first step to promoting your business on LinkedIn is to create a company page and invite connections to follow it. You can then link your company page from your personal page and let those interested in your background and work history learn more about what you are doing and your expertise.
Post Updates
From your company page, you can then share blog posts, industry updates, services, and other useful information that professionals need to know about your business. What are you working on? Who are you working with? Post about how can you help others achieve their goals in order to attract and engage potential customers.
One thing to remember on LinkedIn is that you are there to offer a service, solve problems and help customers. When posting updates, keep this in mind. Only about 20% of your updates should be self-serving.
Follow Influencers
You make connections with your personal page, but you can follow other businesses with your company page. Follow leaders in your industry to stay up to date on the latest trends. Follow your clients to show your support. Follow potential clients. When you follow another company, it’s likely they’ll follow you back, and the more your network grows, the more eyes you get on your business.
Join Groups
Groups are a great way to network — from your computer. This doesn’t mean that you can give up attending networking events, but it definitely helps keep you stay connected when your week is jam-packed. Participating in discussions within industry appropriate groups can help establish you and your company as an expert in your field. But, again, don’t talk about yourself all the time. Instead, answer questions and offer helpful advice.
Ask For (and Give!) Endorsements
One way to build your LinkedIn resume is to ask for recommendations from those you’ve done business with. People love hearing from people when it comes time to choose who they want to do business with. Testimonials show that you can deliver what you promise and make your customers happy. While you do have to ask for testimonials or recommendations on LinkedIn, it doesn’t have to be painful. Start by leaving one for someone else and then ask them to return the favor.
Have questions about using LinkedIn? Wondering if you’re business should be using it? Give us a call!
Search
Recent Posts
If you ever need proof that personal brand matters...Kim got to see the @nasaartemis II launch in person as a direct result of her Big Deal Energy™.
You need to work hard, show up authentically, and provide value. That was her message to a room full of students and young professionals at @western_michigan_pmi`s theProject Collegiate Competition.
The Big Deal Energy™ Workshop is on June 23. Register at the link in bio.
Employers think Gen Z is lazy, entitled, and will quit the second things get hard. That perception is keeping you out of the room before you ever get a chance to prove otherwise.
The good news is, you can flip the script, but it will take some serious work and a personal brand, or as Kim Bode refers to it: Big Deal Energy™.
Kim is speaking at theProject™ Collegiate Event, hosted by the Project Management Institute Western Michigan Chapter on April 14. She`ll cover how to build a personal brand that actually sounds like you (not ChatGPT) and how you can show your value through social, content and networking.
Link in bio to learn more.
We are so focused on unraveling the cause that we lost sight of the people in the center of it. Kim`s recent piece in the @smallbusinessassocofmichigan`s FOCUS Magazine on the Hard Cost of Soft Skills struck a nerve.
Everyone has an opinion on who`s to blame for where the skills gap is, but nobody is actually fixing it. It`s why we`re having this conversation.
Join us on April 28, link in bio.
Last week, we got to see history. The kind you remember where you were when it happened.
Kim was there on April 1 for the @nasa Artemis II launch - the first crewed flight around the moon in more than 50 years.
We don`t take moments or opportunities like this for granted.
No one talks about how lonely it is to own a business. The tough decisions land on you, the business doesn`t pause when you need a break, and nobody - not your employees or your spouse - really gets it.
If you know a business owner, tell them they`re doing a good job. It matters more than you know.
The growth stage is the hardest part of building a business.
Kim was recently quoted in @corpmagazine on what she sees running the Women`s Entrepreneurial Fellowship: women who have built something, survived the hardest part, and are still doing everything themselves. The natural tendency to be humble and attached to their work creates unique business challenges for women; they put up walls because they can`t be vulnerable.
Meanwhile, when a woman CEO needs growth capital, she compiles three years of tax returns before a bank will schedule a meeting, while her male competitor closes the same deal over drinks.
When women have access to the right resources, they grow and invest back. Full article at the link in bio.
Join Us for Uncomfortable Conversations: The Skills Crisis
April 28, 2026
We’re putting employers and Gen Z in the same room, across a table from each other. They’ll discuss what’s working, what’s missing, and what they wish the other side understood.
Responses