REGISTER NOW: Uncomfortable Conversations: The Skills Crisis

Tell Me More

REGISTER: 8THIRTYFOUR Skills Survival School Founding Cohort

Save My Spot

Follow Us

Linkedin Instagram Facebook Youtube
$0.00
Shopping Cart

Shopping Cart

No products in the cart.

Return To Shop

Shopping Cart

No products in the cart.

Return To Shop
Close search

Writing Stories Your Audience Will Love

Share This Post:

A picture of office supplies on a white table.

Do you recall the last great story you read, watched or viewed? Don’t give us that crap about how you don’t read because you don’t have time. Every time you scroll Facebook or Instagram you’re reading, whether it’s a post, video or an article you click on. A story doesn’t have to be a 1,000 word essay. Hell, it doesn’t even have to be words. It is something that captures your attention and evokes emotion (at least that’s how we define it).

Pick the Right Medium

The right medium depends on your audience. You can choose from a whole bunch of content types, like:

  • Infographics
  • Videos
  • Social posts
  • Blogs
  • Articles
  • TikTok videos (you’ll have to ask Kim about this one)
  • Music (Shakira and J-Lo certainly told a story during the Superbowl Halftime Show. Most people missed it because of the—gasp!—stripper pole, but the story was there, nonetheless.)

Once you find the right medium, you’ll be able to talk to your audience where they are. That’s how you start to get their attention. Still, there’s a whole lot more to the process.

Think of Them

When it comes to developing, writing or composing a story, you need to connect with your audience and factor in how they receive information. You also need to figure out the type of info that resonates with them.
Ask yourself the following questions:

  1. What is the point I need to convey?
  2. What action do I want them to take?
  3. What will resonate with them?
  4. How do I grab their attention?

This is the exercise we go through daily when writing blogs, press releases, pitches, videos, posts, etc. We wish more people would utilize these questions before speaking. Imagine how much quicker meetings would go if we cut out all the filler.

See It in Action

Now for an example. Keep in mind the majority of news that comes out of companies is not earth-shattering or really that enticing. Our job as communication professionals is to find the “angle” or relevancy to the audience. It’s why it’s kind of important to define who your audience is. If you don’t know, contact us.
What we started with: Michigan Biennial Women’s Leadership Report
What we rolled with:

  • Barriers facing women entering the c-suite
  • Why more women should be running publicly traded companies
  • Men as allies: how can they help?

Results:

Another example: Phoenix Society for Burn Survivors
What we started with: A twin sister was burned in fire at a young age.
What we rolled with:

  • Identical twin sister is reminded everyday of what life should’ve been
  • Overcoming adversity as a burn survivor
  • Sister pursues career in medicine after her sister’s burn trauma

Results:

Knowing how to connect with audiences is what we do and telling stories is our jam. Connect with us, and we’ll get those results you’ve been craving.

Responses

Your email address will not be published. Required fields are marked *

Search

Recent Posts

Something on Your Mind?

Let's Chat

Running 8THIRTYFOUR on EOS has allowed our team to find consistency in what we do and given us a framework to hold each other accountable.

It`s why @bodespeaks highlighted it in her latest @fastcompany contribution.

Article at the link in bio.

2 0
Open post by 8thirtyfour with ID 18120796141648660
Running 8THIRTYFOUR on EOS has allowed our team to find consistency in what we do and given us a framework to hold each other accountable. It's why @bodespeaks highlighted it in her latest @fastcompany contribution. Article at the link in bio.

We put everything business owners, employees, and educators told us on the wall, and guess what... yeah, some of it was mean.

The point is, everyone is saying it about each other, not to each other, and nothing is getting fixed that way.

Thanks to everyone who showed up to have the Uncomfortable Conversation on the skills crisis, and whether you were there or not, let us know what the next one should be.

Link in bio.

6 0
Open post by 8thirtyfour with ID 18129480886602070
We put everything business owners, employees, and educators told us on the wall, and guess what... yeah, some of it was mean. The point is, everyone is saying it about each other, not to each other, and nothing is getting fixed that way. Thanks to everyone who showed up to have the Uncomfortable Conversation on the skills crisis, and whether you were there or not, let us know what the next one should be. Link in bio.

Defense and manufacturing run on precision, protocols, and deadlines. When a team miscommunicates... things slip, and the cost adds up.

Kim will be at the Michigan Defense Expo in Detroit on May 13 to talk about the Hard Cost of Soft Skills (or as we call them, survival skills) and what we can all do about it.

Register at the link in bio.

2 0
Open post by 8thirtyfour with ID 18054365918550778
Defense and manufacturing run on precision, protocols, and deadlines. When a team miscommunicates... things slip, and the cost adds up. Kim will be at the Michigan Defense Expo in Detroit on May 13 to talk about the Hard Cost of Soft Skills (or as we call them, survival skills) and what we can all do about it. Register at the link in bio.

If not for you, do it for her.

@bodespeaks will be talking to @sheleadssocietymi on May 21 about Big Deal Energy™ and what it means to own what makes you - you.

Don`t let mediocre men tell you you`re too much. That`s on them.

Come to the talk, it`ll be fun. Link in bio.

5 0
Open post by 8thirtyfour with ID 17944649922179347
If not for you, do it for her. @bodespeaks will be talking to @sheleadssocietymi on May 21 about Big Deal Energy™ and what it means to own what makes you - you. Don't let mediocre men tell you you're too much. That's on them. Come to the talk, it'll be fun. Link in bio.

We always say work smarter, which means bringing in expertise you don`t have and hiring people who make your team more complete.

That`s what Kim Bode said in a recent @fastcompany article on building sustainability into your business.

Read the full article at the link in bio.

2 0
Open post by 8thirtyfour with ID 18112941628639880
We always say work smarter, which means bringing in expertise you don't have and hiring people who make your team more complete. That's what Kim Bode said in a recent @fastcompany article on building sustainability into your business. Read the full article at the link in bio.