REGISTER NOW: Uncomfortable Conversations: The Skills Crisis
REGISTER: 8THIRTYFOUR Skills Survival School Founding Cohort

Alum Helps Life Sciences Industry

Share This Post:

As she looks out the window from her office in the Cook-DeVos Center for Health Sciences, Kim Bode can see the explosion of healthcare-related construction in the surrounding area—an area that has come to be known as the “Medical Mile.”

Bode, the marketing director for the West Michigan Science and Technology Initiative, finds it thrilling to be in the middle of all that development.

“It’s exciting for me to be involved in this,” Bode said. “This isn’t just a job to me. It’s a passion.”

Grand Rapids’ reputation as a center of life sciences continues to grow. It’s an industry that could reshape the economy of West Michigan, and WMSTI is one of the leading forces behind that growth by helping turn life science industry innovations into commercial products. It’s Bode’s job to help get the word out about WMSTI’s work. She is responsible for planning special events, including the annual Life Sciences Business Showcase. She oversees publications and other communications and does fundraising for WMSTI.

Bode is a Grand Valley alum, graduating in 2002 with a bachelor’s degree in communications. All through college, she worked in Facilities Planning, and she got a job there full-time after graduation. She later moved over to WMSTI after being encouraged to apply for the position.

“Grand Valley saw this vision a long time ago,” Bode said. “The university did an amazing job of placing itself right in the middle of where all the action is in the life science industry.”

Housed in the Cook-DeVos Center for Health Sciences, WMSTI’s goal is to grow and diversify the community economy by creating an environment that inspires innovation and supports the commercialization of science and technology, while placing students and faculty in the research and commercialization process.
WMSTI’s fast-paced environment keeps Bode busy. “I just absolutely love to work. All of my friends know this, and they either accept it or they don’t see me,” she said. “I think I’m addicted to it.”

In addition to her work at Grand Valley, Bode is active in the community. She serves on the boards of the American Marketing Association, West Michigan Public Relations Society of America, glimaWest, Maverick and the Michigan Street Business Association. In recognition for her work, Bode was named one of the Grand Rapids Business Journal’s “40 Under 40″ in October.

In her spare time – which she acknowledges is rare – Bode cares for her two dogs and enjoys reading.
Source: Grand Valley State University Focus, 2007

Responses

Your email address will not be published. Required fields are marked *

Search

Recent Posts

Something on Your Mind?

If you ever need proof that personal brand matters...Kim got to see the @nasaartemis II launch in person as a direct result of her Big Deal Energy™. You need to work hard, show up authentically, and provide value. That was her message to a room full of students and young professionals at @western_michigan_pmi's theProject Collegiate Competition. The Big Deal Energy™ Workshop is on June 23. Register at the link in bio.
Employers think Gen Z is lazy, entitled, and will quit the second things get hard. That perception is keeping you out of the room before you ever get a chance to prove otherwise.The good news is, you can flip the script, but it will take some serious work and a personal brand, or as Kim Bode refers to it: Big Deal Energy™.Kim is speaking at theProject™ Collegiate Event, hosted by the Project Management Institute Western Michigan Chapter on April 14. She'll cover how to build a personal brand that actually sounds like you (not ChatGPT) and how you can show your value through social, content and networking. Link in bio to learn more.
No one talks about how lonely it is to own a business. The tough decisions land on you, the business doesn't pause when you need a break, and nobody - not your employees or your spouse - really gets it. If you know a business owner, tell them they're doing a good job. It matters more than you know.
The growth stage is the hardest part of building a business. Kim was recently quoted in @corpmagazine on what she sees running the Women's Entrepreneurial Fellowship: women who have built something, survived the hardest part, and are still doing everything themselves. The natural tendency to be humble and attached to their work creates unique business challenges for women; they put up walls because they can't be vulnerable. Meanwhile, when a woman CEO needs growth capital, she compiles three years of tax returns before a bank will schedule a meeting, while her male competitor closes the same deal over drinks.When women have access to the right resources, they grow and invest back. Full article at the link in bio.