Use Digital to Recover from Tough Times

A keyboard sitting below an iPad with Google open on the homepage.

We get it. 2020 sucks. It’s not the first time we’ve said it, and it’s not gonna be the last. While the past few months have been jam packed with a bunch of terrible stuff, we’re looking forward to the rest of this year. It has to get better, right?

(Here’s hoping we don’t look back on this and laugh.)

It doesn’t matter if you’re optimistic or even wildly pessimistic. You need to keep your business running and pay those freakin’ bills. So, because we love you, we’re going to show you how digital can help make that a bit easier. After all, you deserve for something to be simple right now.

Make a Statement

No, seriously. When something bad happens, do that. Like right now, if you haven’t already made a post on social about what you’re doing to reopen safely, you’re already way behind.

People want to get out there and support your business, but they need to know they’ll be safe when they do. It’s also important to let people know what measures you’re taking just in case something terrible does happen. That way you can say you’ve been doing all you can to prevent an issue.

When bad things happen, a lot of brands want to pretend like it’s not happening. That’s the worst thing you can do. Make a post and share it on social channels. Even make a page on your site to address it, and then track traffic to that page. That way, you can make sure you really get the word out.

Spend, but Strategically

Digital marketing is great, because it can reach pretty much anyone and pretty much anywhere. Plus, you have an actual representation of your ROI, and you can target specific users super easily.

When revenue takes a hit, a lot of businesses cut back on marketing, but that’s honestly one of the worst thing you can do. How are you supposed to get more leads when you cut funding to the thing driving those leads?

However, when businesses cut back, that gives you a great opportunity to grab market share. If you aren’t running Google or Facebook Ads, now’s the time. Start targeting keywords in markets that you really want to capture. Drive conversions through social ads now that competitors aren’t clogging up feeds.

When other businesses stop marketing, it’s your time to shine. Plus, when you gain customers, if you do things right, you’ll be able to keep them well after the world gets a little brighter. A little budget increase now could mean a bunch of lifetime customers later. Really, it’s a no brainer.

 

If you’re looking to boost your digital marketing now, well, you’ve come to the right place. Reach out to our team, and we’ll come up with a strategy for you that’s sure to kick ass, steal market share, and get leads.

 

Leave a Reply

Your email address will not be published. Required fields are marked *