October 28, 2013
Go Big or Go Golden: The Rebranding of a Fast Food Giant
McDonald’s: Land of the fruit and home of the salad. Wait, something seems a bit off. When we think of McDonald’s, dollar menu visions dance across our minds—delightfully greasy double cheeseburgers with super-sized sides and Diet Cokes comparable to the human head. As the largest fast food chain on the planet, McDonald’s has built a […]