REGISTER NOW: Uncomfortable Conversations: The Skills Crisis

Tell Me More

REGISTER: 8THIRTYFOUR Skills Survival School Founding Cohort

Save My Spot

Follow Us

Linkedin Instagram Facebook Youtube
CLICK ME

Strategize, then Kick Ass

Share the goods.

A blue graphic with the text "We are not A**holes" over top in white cursive.

This blog started out being about our core value, “We are not assholes,” but we’re gonna pivot and discuss strategy. We don’t like to give away our secret sauce, but we’re not worried anyone can duplicate it…we’re just too good (and humble). Here is the deal: so many companies want to skip the planning and strategy and go straight to the implementation. We admire your gung ho’ness but slow down. This approach is like throwing shit at the wall to see what will stick. It’s messy, time-consuming and, frankly, doesn’t add up to shit. If you hire the right communications company­–us–the process can be relatively painless, but it requires your participation and feedback. Check out our blog on deadlines. We call our process the 8THIRTYFOURmula (we’re still working on the name, give us a break). It follows very specific steps. Since our process is pretty comprehensive, we’re gonna break this blog into two parts. This is the first one, in case numbers are hard for you.

Step 1: Meet Your Amazing Team

You’ve gotta like who you’re going to work with. We dive real deep into your business model, so if you don’t like us, it’s gonna be painful. We’re unique in the fact that you always have a member of our leadership as point. But don’t worry. We let you work with the rest of our amazing team, too. We know that marketing isn’t what you wake up thinking about every morning. We do, and we’ve got this.

Step 2: Develop a Kickass Strategy

There is a lot that falls under this section. To create a kickass strategy, we research the shit out of everything. That includes your competitors, culture, business process, current communication, customers and more. Before we dive into the research, we ask for two hours of your time and we glean (pull) all the information we can out of you and your leadership team.

Don’t worry, we provide booze, if you’re into that sort of thing. We chat decision-makers, SWOT, sales process, success, competitors, pain points and more. It’s basically therapy for business owners.
The research comes next to build on what we’ve learned. We then jump into writing and developing strategies: messaging, marketing and branding (if needed). It isn’t one size fits all. It’s sized to fit your company.
We’ll talk about our favorite part of our process in our next blog. Hint: it’s delivering badass results. It’s kind of what sets us apart.

Want help? Or just to sit down with us for a few hours and share all your hopes and dreams? Give us a call or email. The boss lady would love to chat with you.

Leave A Comment

Recent Musings

Something on Your Mind?

Let's Chat

Have you tuned into The Happy Hour Hustle Podcast yet?
If not, a) you’re missing out and b) you need to follow immediately. Hosted by @bodespeaks, episodes drop every other week, and feature some pretty bada$$ guests if we do say so ourselves.

This week, Kim sits down with @kelsey_orchard , VP of Marketing and Communications at @fifthwheelfreight to chat building a personal brand, Gen Z entering the workforce, misconceptions about logistics, spotting fake LinkedIn profiles – oh and why your GPA doesn’t matter anymore.

Grab a watermelon margarita, sit back and enjoy for lots of laughs and real talk.

Listen now at the link in bio.

1 0
Open post by 8thirtyfour with ID 18112263326023209
Have you tuned into The Happy Hour Hustle Podcast yet? If not, a) you’re missing out and b) you need to follow immediately. Hosted by @bodespeaks, episodes drop every other week, and feature some pretty bada$$ guests if we do say so ourselves. This week, Kim sits down with @kelsey_orchard , VP of Marketing and Communications at @fifthwheelfreight to chat building a personal brand, Gen Z entering the workforce, misconceptions about logistics, spotting fake LinkedIn profiles – oh and why your GPA doesn’t matter anymore. Grab a watermelon margarita, sit back and enjoy for lots of laughs and real talk. Listen now at the link in bio.

National Perimenopause Month starts today. We have a LOT to say, and we’re not going to be quiet about it, especially this month, so buckle up.

We were not prepared for perimenopause, much like our periods, sex, or anything else to do with our bodies. God forbid we talk about it openly.

We were taught to be ashamed, keep quiet, and to accept that it is just part of being a woman. We reject that narrative. In fact, like @bodespeaks, we want to bring it up in every conversation.

When we normalize perimenopause and the conversation around it, we stop isolating, and we’re all more prepared.
Join us for Uncomfortable Conversations: The Pause on September 24th — a powerful conversation hosted alongside the @smallbusinessassocofmichigan
Women’s Business Council, featuring some kicka$$ experts who will give you the real talk on perimenopause (more to come on them later).

Register at the link in bio.

2 0
Open post by 8thirtyfour with ID 18132641716644887
National Perimenopause Month starts today. We have a LOT to say, and we’re not going to be quiet about it, especially this month, so buckle up. We were not prepared for perimenopause, much like our periods, sex, or anything else to do with our bodies. God forbid we talk about it openly. We were taught to be ashamed, keep quiet, and to accept that it is just part of being a woman. We reject that narrative. In fact, like @bodespeaks, we want to bring it up in every conversation. When we normalize perimenopause and the conversation around it, we stop isolating, and we’re all more prepared. Join us for Uncomfortable Conversations: The Pause on September 24th — a powerful conversation hosted alongside the @smallbusinessassocofmichigan Women’s Business Council, featuring some kicka$$ experts who will give you the real talk on perimenopause (more to come on them later). Register at the link in bio.

You asked, we delivered.

Introducing the Women`s Owners Network - a new program built for what comes first, joining our proven Fellowship model to support Michigan women at every stage of business ownership.

Whether you`ve got a team of 10 or it`s just you and your laptop, you deserve a room full of women who get it.

Six months of leadership, finance, operations, capital access, paired with real support for the isolation, emotional volatility, and decision fatigue that come with owning your own business.

You`ll have your own board of directors in your corner, including @bodespeaks plus a group of mentors, instructors, and coaches who`ve been exactly where you are.

Applications due October 1. Apply now at the link in bio.

10 3
Open post by 8thirtyfour with ID 18089775152664042
You asked, we delivered. Introducing the Women's Owners Network - a new program built for what comes first, joining our proven Fellowship model to support Michigan women at every stage of business ownership. Whether you've got a team of 10 or it's just you and your laptop, you deserve a room full of women who get it. Six months of leadership, finance, operations, capital access, paired with real support for the isolation, emotional volatility, and decision fatigue that come with owning your own business. You'll have your own board of directors in your corner, including @bodespeaks plus a group of mentors, instructors, and coaches who've been exactly where you are. Applications due October 1. Apply now at the link in bio.

"I am big enough to admit that I am often inspired by myself" - Leslie F*ucking Knope

You are the hero in your own story. Be like Leslie and believe it.

Come to the Big Deal Energy Workshop, @bodespeaks will show you how.

It`s personal branding with a shot of tequila. Register in bio.

3 0
Open post by 8thirtyfour with ID 18026151482745649
"I am big enough to admit that I am often inspired by myself" - Leslie F*ucking Knope You are the hero in your own story. Be like Leslie and believe it. Come to the Big Deal Energy Workshop, @bodespeaks will show you how. It's personal branding with a shot of tequila. Register in bio.
Powered by  GDPR Cookie Compliance
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.