KPI vs. Vanity Metrics
We love numbers. Whether they’re cumulative engagement numbers, little lines on graphs, or slices of a data pie, we’re wild about the metrics that track…
Category: Social Media
2023 Social Trends
Another year ends, bringing with it the same damn thing as last year—another 365 days of keeping up with the Joneses on social media. So…
7 Tips for Setting Up a Social Media Campaign
Everyone can launch a social media campaign, it’s like super easy. It just consists of some posts, maybe a few ads, throw up a story…
How to Conduct a Social Media Audit
Social media is the wild wild west. It’s hard to know why one post performs better than another, or how frequently to post or what…
Marketing to Gen Z
Would you believe we consulted Rolling Stone for this blog? We did. Everyone wants to unravel the mystery of Gen Z, totaling some 68 million…
Top 5 Instagram Best Practices
Social media management is EXHAUSTING. We are constantly reading up on trends, adapting to the latest changes in algorithms, testing different types of content, developing…
This Week in Media
It was hard to narrow down what we wanted to focus on, so we went for the bald, the funny and the bleeding. Read on…
2022 Social Media Marketing Trends
HubSpot’s 2022 Social Media Trends report makes it clear we are in the age of the consumer and they want personalized content, faster services, better…
That’s so Meta
If you haven’t heard the news that Facebook has changed their name to “Meta” then you’re probably living your best life off the grid. Since…