Reaching for New Heights: A Brand Case StudyÂ
Standing at an astounding 469 feet in the historic outskirts of Ironwood, Michigan, Copper Peak is the highest man-made ski jump in the world. Completed in 1969, this landmark has set world records.
While ski jumping at Copper Peak has been on pause since 1994, the landmark hasn’t lost its charm. Their Adventure Ride keeps the spirit alive, offering summer visitors a chance to experience the thrill of the height. On a clear day, you might even catch a glimpse of Canada from the top.Â
A Copper Peak ComebackÂ
With a $20 million grant from the State of Michigan, Copper Peak hopes to restore its historic legacy to a modern one. 8THIRTYFOUR is dedicated to helping Copper Peak through this transition and ensuring Adventure Ride visitors have all the information accessible through Copper Peak’s website. While Copper Peak awaits updates from the State of Michigan, we’ve been busy behind the scenes. Â
Our Kickass Work
For a Copper Peak refresh, we knew working on core pieces of their digital footprint would improve their brand awareness online. Here is a rundown of what we did:Â Â
- Redesigned Copper Peak’s website for a more user-friendly interface and updated compliance.Â
- Accessibility compliance enhances your digital brand awareness by demonstrating inclusivity and expanding your reach to a wider audience, including those with disabilities, which can lead to improved reputation and increased user engagement.
- Updated information regarding the future of Copper Peak and visitor information.Â
- Through improving content clarity we helped build more brand recall and engagement in their digital channels.Â
- Fresh new look to pull in adventure seekers everywhere. Â
- Let’s face it- who doesn’t love a fresh new brand? Through polishing and elevating their brand appearance, we helped drive more of their target audience to their digital channels.Â
The ImpactÂ
Plus, look at this brand facelift!Â
Increase in traffic means increased brand awareness- which gives valuable insight the big picture of a brand’s success online. We love to see growth- it means we know our shit!Â
Engagement improvement will exponentially increase availability in motivation to build long-term business growth. The more people who stay engaged means the more cash you could see in your pocket.Â
So why would a 2% increase matter? This means that the brand positioning within the site improved in a way that drove curiosity. This is a big deal! It means more people will come back to this brand overtime. That is investing in the long-term future of a brand.Â
People are finding this site without the brand paying for it! This means a higher return on investment and ultimately business growth. This happens through thorough keywording and compliance with all the best practices in the web design world.Â
So there you go, investing in pretty things can impact a brand in big ways. Ensuring website compliance is equally important to a website refresh- you can see that in the data.
Feel free to reach out to us for expert assistance with your upcoming website update.
We do know our shit. The proof is in the data.Â
