June 30, 2021

Case Study: La Fuente Communications Website

Share the goods.

You probably saw Ana Ramirez-Saenz speak recently at the Grand Rapids Chamber CEO Summit around diversity, equity and inclusion…let’s just say she blew the crowd away. We’ve had the pleasure of working with Ana on the development and design of her new company website, La Fuente Communications. Ana recognized the need to expand beyond her current brand, La Fuente Consulting, to also offer translation services to existing and new clients.

While there is some overlap between the two businesses, it was important they also stand alone for growth and search purposes.

Task

Build a site to match the established La Fuente Communications brand that is straightforward, easy to navigate with clear calls-to-action and a very cool design.

Goal

Our job was to make sure the La Fuente Communications site performed the way our client needed it to. To make that happen, we focused on:

Engaging design
Mobile-responsive design
User-friendly interface
Multiple forms for lead capture and appointment scheduling
Several different page designs to illustrate the hierarchy of information
Sections of the site focused on individual industries
The newest version of WordPress
An easy, user-friendly drag-and-drop interface
Google Analytics integration
SEO tools and optimization
Optional blogging capabilities for down the road

The client had done a lot of research before coming to us, which meant she had a great idea of what she wanted out of her site. It was our job to take that and run with it.

Process

Our team tackled all of the following:

Website strategy meeting
Site map and strategy development
Keyword research
Site development with a drag-and-drop editor
Content editing
SEO integration, alt text, metadata, and the works
QA
Even more QA
A lil more QA
Site launch
Post-launch QA
Site training for the La Fuente Communications team
SEO follow up with Google Search Console

Results

Well, if you’re asking us how it turned out, the answer is amazing! Ana was thrilled with the final site and the focus it puts on her vast array of services. Check it out for yourself! Be sure to click around when you visit, too. There are all sorts of bells and whistles, just waiting for you to find them.

Blog Conclusion

If your site feels like it’s stuck in the past, reach out to our team. We’re here to make your website dreams a reality.

Recent Musings

People standing around talking to each other upstairs.

Building What We Needed for Women-Owned Businesses

The Current State of PR

Something on Your Mind?

A little rain didn’t slow @bodespeaks down.

Kim was in Washington, D.C., this past week for #AUSA2026 - three days where Army leaders, industry partners, and the defense community come together for innovation, insight, and connection.

We can’t wait to hear some of her takeaways. Stay tuned for more soon.

@ausaorg #DefenseIndustry #Leadership #AUSA

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A little rain didn’t slow @bodespeaks down.

Kim was in Washington, D.C., this past week for #AUSA2026 - three days where Army leaders, industry partners, and the defense community come together for innovation, insight, and connection.

We can’t wait to hear some of her takeaways. Stay tuned for more soon.

@ausaorg #DefenseIndustry #Leadership #AUSA

Who made all these rules anyway?

Don’t wear color. Don’t share your ideas. Don’t put yourself out there. Don’t talk about your family.

We’re told to follow them, but @bodespeaks says question every single one. Then uncover your big hairy audacious goal, throw out the rulebook, and build a personal brand that actually works for you.

Thank you to Aggie and Cristy for having Kim on the @badass_women_in_business Podcast and, well... for being total badasses.

Listen to the full episode in bio.

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We had some fun in the office this week and asked some of the 8THIRTYFOUR team what “square up” means.

Surprisingly, the Gen Z of the group got it, but one of our Gen X’s did not (not saying any names…)

How do you “square up”?

#trending #fyp #squareup #agencylife

6 1

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We had some fun in the office this week and asked some of the 8THIRTYFOUR team what “square up” means.

Surprisingly, the Gen Z of the group got it, but one of our Gen X’s did not (not saying any names…)

How do you “square up”?

#trending #fyp #squareup #agencylife

The 834 Learning Hub is where we throw fun shindigs, where cool people come to work, where Big Deal Energy gathers, and where we push you to get uncomfortable.

It’s not your typical event or coworking space - and we like it that way. The lighting, colors, wallpaper, layout, and yes, the dogs, are all very intentional.

If you need a spot to host your offsite team training, leadership quarterly, photo shoot (dogs can be included), or you just need a space to network or cowork - reach out.

We got the goods:
- A sweet sound system
- State-of-the-art digital whiteboard
- A really big T.V. Like it’s big.
- Your own private entrance
- Free parking
- A dog (or two) if you ask nicely

Drop us a line at hello@8thirtyfour.com or click the link in bio to rent the Hub today.

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The 834 Learning Hub is where we throw fun shindigs, where cool people come to work, where Big Deal Energy gathers, and where we push you to get uncomfortable.

It’s not your typical event or coworking space - and we like it that way. The lighting, colors, wallpaper, layout, and yes, the dogs, are all very intentional.

If you need a spot to host your offsite team training, leadership quarterly, photo shoot (dogs can be included), or you just need a space to network or cowork - reach out.

We got the goods:
- A sweet sound system
- State-of-the-art digital whiteboard
- A really big T.V. Like it’s big.
- Your own private entrance
- Free parking
- A dog (or two) if you ask nicely

Drop us a line at hello@8thirtyfour.com or click the link in bio to rent the Hub today.

We love Dr. Karen May’s mission.

What if we taught our daughters AND our sons about women’s health, hormones, and pregnancy? Not as a whispered “talk” or a one-time awkward conversation. Just normal dinner-table stuff.

The girls deserve to know what’s coming (perimenopause shouldn’t be a surprise party nobody wanted). And the boys? They’ll be partners, dads, coworkers, and bosses to women going through all of it.

Thank you, Dr. May, for sharing your best practices to keep the women’s health conversation going at our Uncomfortable Conversations | The Pause event.

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We love Dr. Karen May’s mission.

What if we taught our daughters AND our sons about women’s health, hormones, and pregnancy? Not as a whispered “talk” or a one-time awkward conversation. Just normal dinner-table stuff.

The girls deserve to know what’s coming (perimenopause shouldn’t be a surprise party nobody wanted). And the boys? They’ll be partners, dads, coworkers, and bosses to women going through all of it.

Thank you, Dr. May, for sharing your best practices to keep the women’s health conversation going at our Uncomfortable Conversations | The Pause event.

Showing up to an interview with an iced coffee? Not the move… unless it’s for @bodespeaks

#icedcoffee #agency #PR #trending #grandrapids