June 30, 2021

Case Study: La Fuente Communications Website

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8THIRTYFOUR

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You probably saw Ana Ramirez-Saenz speak recently at the Grand Rapids Chamber CEO Summit around diversity, equity and inclusion…let’s just say she blew the crowd away. We’ve had the pleasure of working with Ana on the development and design of her new company website, La Fuente Communications. Ana recognized the need to expand beyond her current brand, La Fuente Consulting, to also offer translation services to existing and new clients.

While there is some overlap between the two businesses, it was important they also stand alone for growth and search purposes.

Task

Build a site to match the established La Fuente Communications brand that is straightforward, easy to navigate with clear calls-to-action and a very cool design.

Goal

Our job was to make sure the La Fuente Communications site performed the way our client needed it to. To make that happen, we focused on:

Engaging design
Mobile-responsive design
User-friendly interface
Multiple forms for lead capture and appointment scheduling
Several different page designs to illustrate the hierarchy of information
Sections of the site focused on individual industries
The newest version of WordPress
An easy, user-friendly drag-and-drop interface
Google Analytics integration
SEO tools and optimization
Optional blogging capabilities for down the road

The client had done a lot of research before coming to us, which meant she had a great idea of what she wanted out of her site. It was our job to take that and run with it.

Process

Our team tackled all of the following:

Website strategy meeting
Site map and strategy development
Keyword research
Site development with a drag-and-drop editor
Content editing
SEO integration, alt text, metadata, and the works
QA
Even more QA
A lil more QA
Site launch
Post-launch QA
Site training for the La Fuente Communications team
SEO follow up with Google Search Console

Results

Well, if you’re asking us how it turned out, the answer is amazing! Ana was thrilled with the final site and the focus it puts on her vast array of services. Check it out for yourself! Be sure to click around when you visit, too. There are all sorts of bells and whistles, just waiting for you to find them.

Blog Conclusion

If your site feels like it’s stuck in the past, reach out to our team. We’re here to make your website dreams a reality.

Responses

Search

Something on Your Mind?

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"Growth is never accidental, it comes from being willing to learn, adapt, and embrace change. After nine months of dedication, reflection, and business development, I proudly graduated from the Women`s Entrepreneurial Fellowship (WEF) during the Small Business Association of Michigan Annual Meeting.

Throughout the program, I challenged myself to evaluate every aspect of my business, celebrating what was working while identifying opportunities for growth and improvement. The journey was made even more meaningful through the support of an incredible cohort of women entrepreneurs, the guidance of mentor Gina Jacquart Thorsen, and the leadership of bodespeaks and her team.

A sincere thank you to smallbusinessassocofmichigan for investing in second-stage women business owners and creating opportunities that empower entrepreneurs to build stronger, more sustainable businesses."

— Mary A. Barton, President and CEO of Equitable Accounting Solutions and proud WEF graduate.

Applications for the next cohort are now open. Link in comments.

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Open post by 8thirtyfour with ID 18099893149922914

The power of the Women's Entrepreneurial Fellowship, in a graduate's own words:

"Growth is never accidental, it comes from being willing to learn, adapt, and embrace change. After nine months of dedication, reflection, and business development, I proudly graduated from the Women's Entrepreneurial Fellowship (WEF) during the Small Business Association of Michigan Annual Meeting.

Throughout the program, I challenged myself to evaluate every aspect of my business, celebrating what was working while identifying opportunities for growth and improvement. The journey was made even more meaningful through the support of an incredible cohort of women entrepreneurs, the guidance of mentor Gina Jacquart Thorsen, and the leadership of bodespeaks and her team.

A sincere thank you to smallbusinessassocofmichigan for investing in second-stage women business owners and creating opportunities that empower entrepreneurs to build stronger, more sustainable businesses."

— Mary A. Barton, President and CEO of Equitable Accounting Solutions and proud WEF graduate.

Applications for the next cohort are now open. Link in comments.

"Out of failure comes growth – you have to see it as an opportunity."

bodespeaks joined cuzzinjustin on the strictlyfromnowhere Podcast for an honest conversation about entrepreneurship, embracing your superpowers, and building a personal brand that`s actually yours, the wins, the setbacks, and everything in between. And naturally, dropped an f-bomb or two along the way. You don`t want to miss it.

Full episode in the comments 👇

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Read the full blog at the link in bio.

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Open post by 8thirtyfour with ID 18141485725556889

AI doesn't treat every source equally; it trusts what's credible, cited, and current, like news coverage.

Showing up in the right places isn't just good PR. It's how the robots (and the humans) get you right.

Read the full blog at the link in bio.

"If you don`t get up and grind every day, the needle isn`t gonna move."

We sat down with brandonmccraney, founder and Master Blender behind olderaleighdistillery in Zebulon, North Carolina. Brandon spent fifteen years just thinking about whiskey before he finally opened his doors, and even then it took four more years, a dozen rejections, construction delays, and a global pandemic to get there. Two years later, Olde Raleigh had already won Best Micro Distillery in the US.

Check out the latest episode of Happy Hour Hustle, where Brandon shares what it actually took to grow a business through COVID, the military discipline that kept him going when everything else said quit, and how working with people turned out to be the hardest part of the job.

Listen to Happy Hour Hustle on Spotify, Apple Podcasts, and watch the whole episode on Youtube. Link in bio.

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Open post by 8thirtyfour with ID 18054365240537765

"If you don't get up and grind every day, the needle isn't gonna move."

We sat down with brandonmccraney, founder and Master Blender behind olderaleighdistillery in Zebulon, North Carolina. Brandon spent fifteen years just thinking about whiskey before he finally opened his doors, and even then it took four more years, a dozen rejections, construction delays, and a global pandemic to get there. Two years later, Olde Raleigh had already won Best Micro Distillery in the US.

Check out the latest episode of Happy Hour Hustle, where Brandon shares what it actually took to grow a business through COVID, the military discipline that kept him going when everything else said quit, and how working with people turned out to be the hardest part of the job.

Listen to Happy Hour Hustle on Spotify, Apple Podcasts, and watch the whole episode on Youtube. Link in bio.

It`s 9 months that is impossible to sum up in a video - but here`s just a taste.

This Women`s Entrepreneurial Fellowship is resources, mentorship, and connections that you can`t build anywhere else. We`re so exicted for what the next cohort will bring.

Apply now at the link in bio.
smallbusinessassocofmichigan

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Open post by 8thirtyfour with ID 17895511302506558

It's 9 months that is impossible to sum up in a video - but here's just a taste.

This Women's Entrepreneurial Fellowship is resources, mentorship, and connections that you can't build anywhere else. We're so exicted for what the next cohort will bring.

Apply now at the link in bio.
smallbusinessassocofmichigan

Another cohort of the Women`s Entrepreneurial Fellowship just graduated, and honestly, the numbers only tell half the story.

The real value comes from the friendships, the business (and life) changing advice, and the community that shows up long after the program ends.

As one fellow said: "The other women in that room are not your competition. They are your curriculum."

Congrats to this incredible group.

Read the latest program blog at the link in bio.

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