October 4, 2019

5 Helpful Internet Tools and Tricks

Share the goods.

Digital Marketing combines analytics, creative, and messaging into an art. We all know that when artists collaborate, awesome things happen.

So, here are some digital marketing tools we want you to steal so you can see exactly what we see when we run your digital marketing efforts. Oh, and it’s probably worth noting that all of these tools are FREE!
You’re welcome.

Google PageSpeed Insights

Yes, mobile-first indexing is a huge ranking factor for both SEO (Search Engine Optimized) and PPC (Pay-Per-Click) campaigns. Pretty much, that all means one thing: your users hate a slow website. You can find out how fast your website is compared to other sites, and also get direct tips about how to improve it directly with Google PageSpeed Insights.

BuiltWith

Are you scoping out the competition? Not sure which plugin would be most useful for your site? BuiltWith is an ah-mazing, free tool that breaks down all the technical elements on a website. In fact, you can even do the opposite and search for websites using particular tools (we see you, fellow SharpSpring users). In some circumstances, you can get direct contact information with the free pro version. Now that’s pretty awesome, if we do say so ourselves.

ScreamingFrog

Okay. The name sounds hilarious, and the tool looks super technical. But don’t be intimated! The handy charts in the lower right corner tell you everything you need to know. Are your page titles too long? Do you have an SSL certificate on all your site? Is your metadata the right length, not duplicated, and attached properly? You can find the answers to all this and more in this incredible free tool

Note: ScreamingFrog is only free for indexing the first 500 pages of a site, but that should be plenty for most people, unless you’re, like, Amazon or something. And if you are…what’s up, Bezos?

Facebook

Have you heard about Facebook? We sure hope you have.
Most people are really familiar with this social giant. What most people don’t know is that Facebook is trying to be more transparent with advertising.
So here’s a trick:

Go to any competitor’s page.
In the right column, you’ll see a box that says, “Page Transparency.” Click on the “See More” option.
Click on “Got to Ad Library.”

When you do that, you can see all of the ads that any page is running. Cool, right? It’s our version of Bond, James Bond.

All of the Pixels

It’s 2019, so you better have Google Analytics on your site (if you don’t, contact us ASAP). But is your Google Ads pixel properly linked? What about your Facebook pixel? Are you using a CRM that integrates to your website traffic? As we mentioned before, let the robots do the work for you. AI can find your target and lookalike audiences, based on data you already have on your website. Now that makes targeting the right people a breeze.

Overwhelmed? Bored? We’re nerds for this stuff and are happy to tackle your particular headaches with an integrated communications strategy. If you need a helping hand (or a dozen hands), reach out to us now.

Recent Musings

People standing around talking to each other upstairs.

Building What We Needed for Women-Owned Businesses

The Current State of PR

Something on Your Mind?

A little rain didn’t slow @bodespeaks down.

Kim was in Washington, D.C., this past week for #AUSA2026 - three days where Army leaders, industry partners, and the defense community come together for innovation, insight, and connection.

We can’t wait to hear some of her takeaways. Stay tuned for more soon.

@ausaorg #DefenseIndustry #Leadership #AUSA

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A little rain didn’t slow @bodespeaks down.

Kim was in Washington, D.C., this past week for #AUSA2026 - three days where Army leaders, industry partners, and the defense community come together for innovation, insight, and connection.

We can’t wait to hear some of her takeaways. Stay tuned for more soon.

@ausaorg #DefenseIndustry #Leadership #AUSA

Who made all these rules anyway?

Don’t wear color. Don’t share your ideas. Don’t put yourself out there. Don’t talk about your family.

We’re told to follow them, but @bodespeaks says question every single one. Then uncover your big hairy audacious goal, throw out the rulebook, and build a personal brand that actually works for you.

Thank you to Aggie and Cristy for having Kim on the @badass_women_in_business Podcast and, well... for being total badasses.

Listen to the full episode in bio.

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We had some fun in the office this week and asked some of the 8THIRTYFOUR team what “square up” means.

Surprisingly, the Gen Z of the group got it, but one of our Gen X’s did not (not saying any names…)

How do you “square up”?

#trending #fyp #squareup #agencylife

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We had some fun in the office this week and asked some of the 8THIRTYFOUR team what “square up” means.

Surprisingly, the Gen Z of the group got it, but one of our Gen X’s did not (not saying any names…)

How do you “square up”?

#trending #fyp #squareup #agencylife

The 834 Learning Hub is where we throw fun shindigs, where cool people come to work, where Big Deal Energy gathers, and where we push you to get uncomfortable.

It’s not your typical event or coworking space - and we like it that way. The lighting, colors, wallpaper, layout, and yes, the dogs, are all very intentional.

If you need a spot to host your offsite team training, leadership quarterly, photo shoot (dogs can be included), or you just need a space to network or cowork - reach out.

We got the goods:
- A sweet sound system
- State-of-the-art digital whiteboard
- A really big T.V. Like it’s big.
- Your own private entrance
- Free parking
- A dog (or two) if you ask nicely

Drop us a line at hello@8thirtyfour.com or click the link in bio to rent the Hub today.

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The 834 Learning Hub is where we throw fun shindigs, where cool people come to work, where Big Deal Energy gathers, and where we push you to get uncomfortable.

It’s not your typical event or coworking space - and we like it that way. The lighting, colors, wallpaper, layout, and yes, the dogs, are all very intentional.

If you need a spot to host your offsite team training, leadership quarterly, photo shoot (dogs can be included), or you just need a space to network or cowork - reach out.

We got the goods:
- A sweet sound system
- State-of-the-art digital whiteboard
- A really big T.V. Like it’s big.
- Your own private entrance
- Free parking
- A dog (or two) if you ask nicely

Drop us a line at hello@8thirtyfour.com or click the link in bio to rent the Hub today.

We love Dr. Karen May’s mission.

What if we taught our daughters AND our sons about women’s health, hormones, and pregnancy? Not as a whispered “talk” or a one-time awkward conversation. Just normal dinner-table stuff.

The girls deserve to know what’s coming (perimenopause shouldn’t be a surprise party nobody wanted). And the boys? They’ll be partners, dads, coworkers, and bosses to women going through all of it.

Thank you, Dr. May, for sharing your best practices to keep the women’s health conversation going at our Uncomfortable Conversations | The Pause event.

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We love Dr. Karen May’s mission.

What if we taught our daughters AND our sons about women’s health, hormones, and pregnancy? Not as a whispered “talk” or a one-time awkward conversation. Just normal dinner-table stuff.

The girls deserve to know what’s coming (perimenopause shouldn’t be a surprise party nobody wanted). And the boys? They’ll be partners, dads, coworkers, and bosses to women going through all of it.

Thank you, Dr. May, for sharing your best practices to keep the women’s health conversation going at our Uncomfortable Conversations | The Pause event.

Showing up to an interview with an iced coffee? Not the move… unless it’s for @bodespeaks

#icedcoffee #agency #PR #trending #grandrapids