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5 Helpful Internet Tools and Tricks

Share the goods.

Digital Marketing combines analytics, creative, and messaging into an art. We all know that when artists collaborate, awesome things happen.

So, here are some digital marketing tools we want you to steal so you can see exactly what we see when we run your digital marketing efforts. Oh, and it’s probably worth noting that all of these tools are FREE!
You’re welcome.

Google PageSpeed Insights

Yes, mobile-first indexing is a huge ranking factor for both SEO (Search Engine Optimized) and PPC (Pay-Per-Click) campaigns. Pretty much, that all means one thing: your users hate a slow website. You can find out how fast your website is compared to other sites, and also get direct tips about how to improve it directly with Google PageSpeed Insights.

BuiltWith

Are you scoping out the competition? Not sure which plugin would be most useful for your site? BuiltWith is an ah-mazing, free tool that breaks down all the technical elements on a website. In fact, you can even do the opposite and search for websites using particular tools (we see you, fellow SharpSpring users). In some circumstances, you can get direct contact information with the free pro version. Now that’s pretty awesome, if we do say so ourselves.

ScreamingFrog

Okay. The name sounds hilarious, and the tool looks super technical. But don’t be intimated! The handy charts in the lower right corner tell you everything you need to know. Are your page titles too long? Do you have an SSL certificate on all your site? Is your metadata the right length, not duplicated, and attached properly? You can find the answers to all this and more in this incredible free tool

Note: ScreamingFrog is only free for indexing the first 500 pages of a site, but that should be plenty for most people, unless you’re, like, Amazon or something. And if you are…what’s up, Bezos?

Facebook

Have you heard about Facebook? We sure hope you have.
Most people are really familiar with this social giant. What most people don’t know is that Facebook is trying to be more transparent with advertising.
So here’s a trick:

  1. Go to any competitor’s page.
  2. In the right column, you’ll see a box that says, “Page Transparency.” Click on the “See More” option.
  3. Click on “Got to Ad Library.”

When you do that, you can see all of the ads that any page is running. Cool, right? It’s our version of Bond, James Bond.

All of the Pixels

It’s 2019, so you better have Google Analytics on your site (if you don’t, contact us ASAP). But is your Google Ads pixel properly linked? What about your Facebook pixel? Are you using a CRM that integrates to your website traffic? As we mentioned before, let the robots do the work for you. AI can find your target and lookalike audiences, based on data you already have on your website. Now that makes targeting the right people a breeze.

Overwhelmed? Bored? We’re nerds for this stuff and are happy to tackle your particular headaches with an integrated communications strategy. If you need a helping hand (or a dozen hands), reach out to us now.

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Have you tuned into The Happy Hour Hustle Podcast yet?
If not, a) you’re missing out and b) you need to follow immediately. Hosted by @bodespeaks, episodes drop every other week, and feature some pretty bada$$ guests if we do say so ourselves.

This week, Kim sits down with @kelsey_orchard , VP of Marketing and Communications at @fifthwheelfreight to chat building a personal brand, Gen Z entering the workforce, misconceptions about logistics, spotting fake LinkedIn profiles – oh and why your GPA doesn’t matter anymore.

Grab a watermelon margarita, sit back and enjoy for lots of laughs and real talk.

Listen now at the link in bio.

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Open post by 8thirtyfour with ID 18112263326023209
Have you tuned into The Happy Hour Hustle Podcast yet? If not, a) you’re missing out and b) you need to follow immediately. Hosted by @bodespeaks, episodes drop every other week, and feature some pretty bada$$ guests if we do say so ourselves. This week, Kim sits down with @kelsey_orchard , VP of Marketing and Communications at @fifthwheelfreight to chat building a personal brand, Gen Z entering the workforce, misconceptions about logistics, spotting fake LinkedIn profiles – oh and why your GPA doesn’t matter anymore. Grab a watermelon margarita, sit back and enjoy for lots of laughs and real talk. Listen now at the link in bio.

National Perimenopause Month starts today. We have a LOT to say, and we’re not going to be quiet about it, especially this month, so buckle up.

We were not prepared for perimenopause, much like our periods, sex, or anything else to do with our bodies. God forbid we talk about it openly.

We were taught to be ashamed, keep quiet, and to accept that it is just part of being a woman. We reject that narrative. In fact, like @bodespeaks, we want to bring it up in every conversation.

When we normalize perimenopause and the conversation around it, we stop isolating, and we’re all more prepared.
Join us for Uncomfortable Conversations: The Pause on September 24th — a powerful conversation hosted alongside the @smallbusinessassocofmichigan
Women’s Business Council, featuring some kicka$$ experts who will give you the real talk on perimenopause (more to come on them later).

Register at the link in bio.

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Open post by 8thirtyfour with ID 18132641716644887
National Perimenopause Month starts today. We have a LOT to say, and we’re not going to be quiet about it, especially this month, so buckle up. We were not prepared for perimenopause, much like our periods, sex, or anything else to do with our bodies. God forbid we talk about it openly. We were taught to be ashamed, keep quiet, and to accept that it is just part of being a woman. We reject that narrative. In fact, like @bodespeaks, we want to bring it up in every conversation. When we normalize perimenopause and the conversation around it, we stop isolating, and we’re all more prepared. Join us for Uncomfortable Conversations: The Pause on September 24th — a powerful conversation hosted alongside the @smallbusinessassocofmichigan Women’s Business Council, featuring some kicka$$ experts who will give you the real talk on perimenopause (more to come on them later). Register at the link in bio.

You asked, we delivered.

Introducing the Women`s Owners Network - a new program built for what comes first, joining our proven Fellowship model to support Michigan women at every stage of business ownership.

Whether you`ve got a team of 10 or it`s just you and your laptop, you deserve a room full of women who get it.

Six months of leadership, finance, operations, capital access, paired with real support for the isolation, emotional volatility, and decision fatigue that come with owning your own business.

You`ll have your own board of directors in your corner, including @bodespeaks plus a group of mentors, instructors, and coaches who`ve been exactly where you are.

Applications due October 1. Apply now at the link in bio.

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Open post by 8thirtyfour with ID 18089775152664042
You asked, we delivered. Introducing the Women's Owners Network - a new program built for what comes first, joining our proven Fellowship model to support Michigan women at every stage of business ownership. Whether you've got a team of 10 or it's just you and your laptop, you deserve a room full of women who get it. Six months of leadership, finance, operations, capital access, paired with real support for the isolation, emotional volatility, and decision fatigue that come with owning your own business. You'll have your own board of directors in your corner, including @bodespeaks plus a group of mentors, instructors, and coaches who've been exactly where you are. Applications due October 1. Apply now at the link in bio.

"I am big enough to admit that I am often inspired by myself" - Leslie F*ucking Knope

You are the hero in your own story. Be like Leslie and believe it.

Come to the Big Deal Energy Workshop, @bodespeaks will show you how.

It`s personal branding with a shot of tequila. Register in bio.

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Open post by 8thirtyfour with ID 18026151482745649
"I am big enough to admit that I am often inspired by myself" - Leslie F*ucking Knope You are the hero in your own story. Be like Leslie and believe it. Come to the Big Deal Energy Workshop, @bodespeaks will show you how. It's personal branding with a shot of tequila. Register in bio.
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