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5 Helpful Internet Tools and Tricks

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Digital Marketing combines analytics, creative, and messaging into an art. We all know that when artists collaborate, awesome things happen.

So, here are some digital marketing tools we want you to steal so you can see exactly what we see when we run your digital marketing efforts. Oh, and it’s probably worth noting that all of these tools are FREE!
You’re welcome.

Google PageSpeed Insights

Yes, mobile-first indexing is a huge ranking factor for both SEO (Search Engine Optimized) and PPC (Pay-Per-Click) campaigns. Pretty much, that all means one thing: your users hate a slow website. You can find out how fast your website is compared to other sites, and also get direct tips about how to improve it directly with Google PageSpeed Insights.

BuiltWith

Are you scoping out the competition? Not sure which plugin would be most useful for your site? BuiltWith is an ah-mazing, free tool that breaks down all the technical elements on a website. In fact, you can even do the opposite and search for websites using particular tools (we see you, fellow SharpSpring users). In some circumstances, you can get direct contact information with the free pro version. Now that’s pretty awesome, if we do say so ourselves.

ScreamingFrog

Okay. The name sounds hilarious, and the tool looks super technical. But don’t be intimated! The handy charts in the lower right corner tell you everything you need to know. Are your page titles too long? Do you have an SSL certificate on all your site? Is your metadata the right length, not duplicated, and attached properly? You can find the answers to all this and more in this incredible free tool

Note: ScreamingFrog is only free for indexing the first 500 pages of a site, but that should be plenty for most people, unless you’re, like, Amazon or something. And if you are…what’s up, Bezos?

Facebook

Have you heard about Facebook? We sure hope you have.
Most people are really familiar with this social giant. What most people don’t know is that Facebook is trying to be more transparent with advertising.
So here’s a trick:

  1. Go to any competitor’s page.
  2. In the right column, you’ll see a box that says, “Page Transparency.” Click on the “See More” option.
  3. Click on “Got to Ad Library.”

When you do that, you can see all of the ads that any page is running. Cool, right? It’s our version of Bond, James Bond.

All of the Pixels

It’s 2019, so you better have Google Analytics on your site (if you don’t, contact us ASAP). But is your Google Ads pixel properly linked? What about your Facebook pixel? Are you using a CRM that integrates to your website traffic? As we mentioned before, let the robots do the work for you. AI can find your target and lookalike audiences, based on data you already have on your website. Now that makes targeting the right people a breeze.

Overwhelmed? Bored? We’re nerds for this stuff and are happy to tackle your particular headaches with an integrated communications strategy. If you need a helping hand (or a dozen hands), reach out to us now.

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If you ever need proof that personal brand matters...Kim got to see the @nasaartemis II launch in person as a direct result of her Big Deal Energy™.

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Open post by 8thirtyfour with ID 18045223601588457
If you ever need proof that personal brand matters...Kim got to see the @nasaartemis II launch in person as a direct result of her Big Deal Energy™. You need to work hard, show up authentically, and provide value. That was her message to a room full of students and young professionals at @western_michigan_pmi's theProject Collegiate Competition. The Big Deal Energy™ Workshop is on June 23. Register at the link in bio.

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Open post by 8thirtyfour with ID 18012680507839574
Employers think Gen Z is lazy, entitled, and will quit the second things get hard. That perception is keeping you out of the room before you ever get a chance to prove otherwise. The good news is, you can flip the script, but it will take some serious work and a personal brand, or as Kim Bode refers to it: Big Deal Energy™. Kim is speaking at theProject™ Collegiate Event, hosted by the Project Management Institute Western Michigan Chapter on April 14. She'll cover how to build a personal brand that actually sounds like you (not ChatGPT) and how you can show your value through social, content and networking. Link in bio to learn more.

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Open post by 8thirtyfour with ID 18115092436709128
No one talks about how lonely it is to own a business. The tough decisions land on you, the business doesn't pause when you need a break, and nobody - not your employees or your spouse - really gets it. If you know a business owner, tell them they're doing a good job. It matters more than you know.

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Open post by 8thirtyfour with ID 18078804740143427
The growth stage is the hardest part of building a business. Kim was recently quoted in @corpmagazine on what she sees running the Women's Entrepreneurial Fellowship: women who have built something, survived the hardest part, and are still doing everything themselves. The natural tendency to be humble and attached to their work creates unique business challenges for women; they put up walls because they can't be vulnerable. Meanwhile, when a woman CEO needs growth capital, she compiles three years of tax returns before a bank will schedule a meeting, while her male competitor closes the same deal over drinks. When women have access to the right resources, they grow and invest back. Full article at the link in bio.