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What is UX? Your New Best Friend.

Share the goods.

A man standing in front of a whiteboard, looking at the whiteboard with his back turned.

It’s no secret that a nice looking website can’t mask a crappy user experience (UX), or that a crappy user experience can be extremely costly to your brand, so this is one of our top priorities for every client.
If you’re wondering “What the hell is UX?”, that’s fine. Luckily, our digital team is here to break down exactly what the term “user experience” means to us and our clients, and why this matters.

UX DEFINED

According to the Interaction Design Foundation, the definition of user experience (UX) design is, “the process of creating products that provide meaningful and relevant experiences to users. This involves the design of the entire process of acquiring and integrating the product, including aspects of branding, design, usability, and function.”
Oof. That’s a little overwhelming and broad. Let’s break it down.
UX is the culmination of their experience with you as a brand, with a particular emphasis on the digital space. This includes:

  • The ease at which users can find you online
  • The ease at which users can find a phone number or address to contact you
  • The ease at which users can engage with your support teams to resolve a question or concern
  • The ease at which users can find what they’re looking for on your website, or navigate to the content they want
  • The ease at which users can engage with your content, from whatever device or browser they’re looking for
  • The ease at which users can make a purchase, book a reservation, or request more information

You probably noticed a commonality with all of those examples – UX is about making it easy for your users to find what they’re looking for as quickly and painlessly as possible.
This goes beyond the “look and feel” of your website. It focuses on the users’ “why” and the way they’re engaging with their brand.

WHY UX MATTERS TO YOUR BRAND

Since UX is a culmination of a user’s experiences with your brand, it should be pretty obvious that you want this to be favorable.
If they can get their questions answered and find what they’re looking for quickly and painlessly, that will leave them with a favorable impression of your brand. On the other hand, if they are not able to find your phone number, can’t access a page on your site, can’t submit a form on a mobile device, or something isn’t working the way it’s supposed to, they’ll get frustrated and leave you for a competitor.
People move quickly online – don’t slow them down.

A WORK IN PROGRESS

UX is never “done”.
New social media profile layouts, evolving trends in website behavior, shifting browser capabilities and requirements, and other factors continue to change and it’s important that your digital presence follows suit. Our digital team is constantly collecting data on our clients’ digital presence, and adjusting strategies as needed.
Basically what we’re saying is that 8THIRTYFOUR is your UX BF for life.
Are you curious about how UX might apply to your digital strategy? Give us a call. We’d love to talk.

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Have you tuned into The Happy Hour Hustle Podcast yet?
If not, a) you’re missing out and b) you need to follow immediately. Hosted by @bodespeaks, episodes drop every other week, and feature some pretty bada$$ guests if we do say so ourselves.

This week, Kim sits down with @kelsey_orchard , VP of Marketing and Communications at @fifthwheelfreight to chat building a personal brand, Gen Z entering the workforce, misconceptions about logistics, spotting fake LinkedIn profiles – oh and why your GPA doesn’t matter anymore.

Grab a watermelon margarita, sit back and enjoy for lots of laughs and real talk.

Listen now at the link in bio.

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Open post by 8thirtyfour with ID 18112263326023209
Have you tuned into The Happy Hour Hustle Podcast yet? If not, a) you’re missing out and b) you need to follow immediately. Hosted by @bodespeaks, episodes drop every other week, and feature some pretty bada$$ guests if we do say so ourselves. This week, Kim sits down with @kelsey_orchard , VP of Marketing and Communications at @fifthwheelfreight to chat building a personal brand, Gen Z entering the workforce, misconceptions about logistics, spotting fake LinkedIn profiles – oh and why your GPA doesn’t matter anymore. Grab a watermelon margarita, sit back and enjoy for lots of laughs and real talk. Listen now at the link in bio.

National Perimenopause Month starts today. We have a LOT to say, and we’re not going to be quiet about it, especially this month, so buckle up.

We were not prepared for perimenopause, much like our periods, sex, or anything else to do with our bodies. God forbid we talk about it openly.

We were taught to be ashamed, keep quiet, and to accept that it is just part of being a woman. We reject that narrative. In fact, like @bodespeaks, we want to bring it up in every conversation.

When we normalize perimenopause and the conversation around it, we stop isolating, and we’re all more prepared.
Join us for Uncomfortable Conversations: The Pause on September 24th — a powerful conversation hosted alongside the @smallbusinessassocofmichigan
Women’s Business Council, featuring some kicka$$ experts who will give you the real talk on perimenopause (more to come on them later).

Register at the link in bio.

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Open post by 8thirtyfour with ID 18132641716644887
National Perimenopause Month starts today. We have a LOT to say, and we’re not going to be quiet about it, especially this month, so buckle up. We were not prepared for perimenopause, much like our periods, sex, or anything else to do with our bodies. God forbid we talk about it openly. We were taught to be ashamed, keep quiet, and to accept that it is just part of being a woman. We reject that narrative. In fact, like @bodespeaks, we want to bring it up in every conversation. When we normalize perimenopause and the conversation around it, we stop isolating, and we’re all more prepared. Join us for Uncomfortable Conversations: The Pause on September 24th — a powerful conversation hosted alongside the @smallbusinessassocofmichigan Women’s Business Council, featuring some kicka$$ experts who will give you the real talk on perimenopause (more to come on them later). Register at the link in bio.

You asked, we delivered.

Introducing the Women`s Owners Network - a new program built for what comes first, joining our proven Fellowship model to support Michigan women at every stage of business ownership.

Whether you`ve got a team of 10 or it`s just you and your laptop, you deserve a room full of women who get it.

Six months of leadership, finance, operations, capital access, paired with real support for the isolation, emotional volatility, and decision fatigue that come with owning your own business.

You`ll have your own board of directors in your corner, including @bodespeaks plus a group of mentors, instructors, and coaches who`ve been exactly where you are.

Applications due October 1. Apply now at the link in bio.

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Open post by 8thirtyfour with ID 18089775152664042
You asked, we delivered. Introducing the Women's Owners Network - a new program built for what comes first, joining our proven Fellowship model to support Michigan women at every stage of business ownership. Whether you've got a team of 10 or it's just you and your laptop, you deserve a room full of women who get it. Six months of leadership, finance, operations, capital access, paired with real support for the isolation, emotional volatility, and decision fatigue that come with owning your own business. You'll have your own board of directors in your corner, including @bodespeaks plus a group of mentors, instructors, and coaches who've been exactly where you are. Applications due October 1. Apply now at the link in bio.

"I am big enough to admit that I am often inspired by myself" - Leslie F*ucking Knope

You are the hero in your own story. Be like Leslie and believe it.

Come to the Big Deal Energy Workshop, @bodespeaks will show you how.

It`s personal branding with a shot of tequila. Register in bio.

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Open post by 8thirtyfour with ID 18026151482745649
"I am big enough to admit that I am often inspired by myself" - Leslie F*ucking Knope You are the hero in your own story. Be like Leslie and believe it. Come to the Big Deal Energy Workshop, @bodespeaks will show you how. It's personal branding with a shot of tequila. Register in bio.
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