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Is Facebook Dying?

Share the goods.

A person browses Facebook on their laptop

Short answer? Hell no.
Facebook has engrained itself so deeply in the roots of modern society. Name another brand so universally known and used. Go ahead. We dare you.

  • 68% of American adults (and 22% of the entire human population) have a Facebook account (via Supply Gem)
  • 1.56 of Facebook users log onto the site every single day  (via Supply Gem)

You may be annoyed with Mark, but the ‘Book isn’t going anywhere.  Aside from the numbers, here’s why:

The Connections

Facebook keeps you in touch with (old) friends, and give you 24/7 access to others. This is how the platform started, and it has remained the core driver of its success.
If you need to find someone, or want to stay connected with a new friend you met last night, Facebook is your default.
Facebook has offered a scalable database and connection to almost everyone you know – instantly. For another platform to become the default would take some serious investment coupled with a major cultural shift.

The Adaptability

Algorithm updates that prioritize friends’ content over businesses’, and video content over shared links, are no accident. This is a response to the types of content that users are engaging with most, indicating that it is what they wanted to see.
Mark listened, and adapted the platform.
Look at how recent transparency scandals have resulted in better privacy practices, and how the recent updates have placed more weight behind Events and placed more tools back into the hands of small businesses.
The social giant has proven its ability to adapt and respond to changing online habits and demands from its users. Albeit, they don’t always get there before pissing everyone off, but they eventually do, and then users move on to asking for other changes.

The Competition

Sure, you can find stats on certain demographics of users spending more time on other platforms. We’re not arguing that. LinkedIn, SnapChat, Instagram, Pinterest, YouTube: these platforms all boast impressive user-bases and engagement rates, particularly with certain demographics.
However, they don’t compete with Facebook on a global scale, and they serve different purposes. It’s not Instagram or Facebook. It’s Instagram and Facebook.

Facebook Isn’t Invincible

All of this being said, Facebook has its weaknesses. Currently, it struggles to engage younger audiences and it has found itself in a shitstorm of fake news and privacy concerns. But chances are high that this is an unfortunate blip on the radar of Facebook’s lifespan.
The ‘Book is by no means invincible, but until someone offers a better solution to achieve and compete with all of this, and users are willing to buy into a social media revolution, Facebook is certainly not dying.

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Open post by 8thirtyfour with ID 18112263326023209
Have you tuned into The Happy Hour Hustle Podcast yet? If not, a) you’re missing out and b) you need to follow immediately. Hosted by @bodespeaks, episodes drop every other week, and feature some pretty bada$$ guests if we do say so ourselves. This week, Kim sits down with @kelsey_orchard , VP of Marketing and Communications at @fifthwheelfreight to chat building a personal brand, Gen Z entering the workforce, misconceptions about logistics, spotting fake LinkedIn profiles – oh and why your GPA doesn’t matter anymore. Grab a watermelon margarita, sit back and enjoy for lots of laughs and real talk. Listen now at the link in bio.

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Register at the link in bio.

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Open post by 8thirtyfour with ID 18132641716644887
National Perimenopause Month starts today. We have a LOT to say, and we’re not going to be quiet about it, especially this month, so buckle up. We were not prepared for perimenopause, much like our periods, sex, or anything else to do with our bodies. God forbid we talk about it openly. We were taught to be ashamed, keep quiet, and to accept that it is just part of being a woman. We reject that narrative. In fact, like @bodespeaks, we want to bring it up in every conversation. When we normalize perimenopause and the conversation around it, we stop isolating, and we’re all more prepared. Join us for Uncomfortable Conversations: The Pause on September 24th — a powerful conversation hosted alongside the @smallbusinessassocofmichigan Women’s Business Council, featuring some kicka$$ experts who will give you the real talk on perimenopause (more to come on them later). Register at the link in bio.

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Open post by 8thirtyfour with ID 18089775152664042
You asked, we delivered. Introducing the Women's Owners Network - a new program built for what comes first, joining our proven Fellowship model to support Michigan women at every stage of business ownership. Whether you've got a team of 10 or it's just you and your laptop, you deserve a room full of women who get it. Six months of leadership, finance, operations, capital access, paired with real support for the isolation, emotional volatility, and decision fatigue that come with owning your own business. You'll have your own board of directors in your corner, including @bodespeaks plus a group of mentors, instructors, and coaches who've been exactly where you are. Applications due October 1. Apply now at the link in bio.

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Open post by 8thirtyfour with ID 18026151482745649
"I am big enough to admit that I am often inspired by myself" - Leslie F*ucking Knope You are the hero in your own story. Be like Leslie and believe it. Come to the Big Deal Energy Workshop, @bodespeaks will show you how. It's personal branding with a shot of tequila. Register in bio.
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