July 3, 2018

Farewell AdWords, Welcome Google Ads

Share the goods.

AdWords_,Google’s platform that has been serving you ads for the last 18 years, is being replaced. Google announced last week that over the course of July they will be phasing out AdWords.
So, what does this mean for your ads, data, and online presence? We’ll break down what we know today, and we’ll answer all of your remaining questions after the Google Marketing Live event we will be tuned into on July 10^th.

What’s Replacing AdWords?

AdWords is being replaced by Google Ads. This is obviously more than just a name change. What we know so far is that the Google Ads platform will introduce new campaign types and offer specific solutions for small businesses. It will also be even more integrated with the rest of their marketing tools. Since we love data here, we’re really excited.

The New Google Marketing Platform

Google Ads is the biggest news from this announcement, but the announcement of the Google Marketing Platform is just as exciting to us, even if it is still shrouded in some mystery. Google has billed this platform as a brand-new collaborative and integrated service. Some of the platforms included will be Analytics 360, DoubleClick Digital Marketing, Display & Video 360, and likely more. This is something we will be keeping a close eye on to create opportunities for our clients.

Focusing on Transparency

There’s no doubt the Google saw Facebook’s recent transparency debacle and realized that they could be next. With this upcoming change, they are putting an increased focus on making sure that everyone knows why ads are being shown to them. Not only is Google making it clear to the audiences viewing the ads why they are there, they are attempting to make it easier for marketers to understand as well.
This change is huge – the largest change from this ad giant in nearly 20 years – and we will be keeping you in the know as more information is releases. Remember to check back with us after July 10^th for part two, where we explain what happened at the Google Marketing Live conference.
We understand that this change is a lot to digest, so if you need help unpacking what this might mean for your organization, don’t hesitate to contact us.

Recent Musings

Top Takeaways from Uncomfortable Community Conversations

Being Yourself at Work with Alyshia Hull

Reporter sits down for News 8 6 p.m. show

Why PR Matters in the Age of AI

Something on Your Mind?

A little rain didn’t slow @bodespeaks down.

Kim was in Washington, D.C., this past week for #AUSA2026 - three days where Army leaders, industry partners, and the defense community come together for innovation, insight, and connection.

We can’t wait to hear some of her takeaways. Stay tuned for more soon.

@ausaorg #DefenseIndustry #Leadership #AUSA

12 1

Open post by 8thirtyfour with ID 17965248089981552

A little rain didn’t slow @bodespeaks down.

Kim was in Washington, D.C., this past week for #AUSA2026 - three days where Army leaders, industry partners, and the defense community come together for innovation, insight, and connection.

We can’t wait to hear some of her takeaways. Stay tuned for more soon.

@ausaorg #DefenseIndustry #Leadership #AUSA

Who made all these rules anyway?

Don’t wear color. Don’t share your ideas. Don’t put yourself out there. Don’t talk about your family.

We’re told to follow them, but @bodespeaks says question every single one. Then uncover your big hairy audacious goal, throw out the rulebook, and build a personal brand that actually works for you.

Thank you to Aggie and Cristy for having Kim on the @badass_women_in_business Podcast and, well... for being total badasses.

Listen to the full episode in bio.

2 1

Open post by 8thirtyfour with ID 17907332184563303

We had some fun in the office this week and asked some of the 8THIRTYFOUR team what “square up” means.

Surprisingly, the Gen Z of the group got it, but one of our Gen X’s did not (not saying any names…)

How do you “square up”?

#trending #fyp #squareup #agencylife

6 1

Open post by 8thirtyfour with ID 18116282363468795

We had some fun in the office this week and asked some of the 8THIRTYFOUR team what “square up” means.

Surprisingly, the Gen Z of the group got it, but one of our Gen X’s did not (not saying any names…)

How do you “square up”?

#trending #fyp #squareup #agencylife

The 834 Learning Hub is where we throw fun shindigs, where cool people come to work, where Big Deal Energy gathers, and where we push you to get uncomfortable.

It’s not your typical event or coworking space - and we like it that way. The lighting, colors, wallpaper, layout, and yes, the dogs, are all very intentional.

If you need a spot to host your offsite team training, leadership quarterly, photo shoot (dogs can be included), or you just need a space to network or cowork - reach out.

We got the goods:
- A sweet sound system
- State-of-the-art digital whiteboard
- A really big T.V. Like it’s big.
- Your own private entrance
- Free parking
- A dog (or two) if you ask nicely

Drop us a line at hello@8thirtyfour.com or click the link in bio to rent the Hub today.

11 0

Open post by 8thirtyfour with ID 18001210217806375

The 834 Learning Hub is where we throw fun shindigs, where cool people come to work, where Big Deal Energy gathers, and where we push you to get uncomfortable.

It’s not your typical event or coworking space - and we like it that way. The lighting, colors, wallpaper, layout, and yes, the dogs, are all very intentional.

If you need a spot to host your offsite team training, leadership quarterly, photo shoot (dogs can be included), or you just need a space to network or cowork - reach out.

We got the goods:
- A sweet sound system
- State-of-the-art digital whiteboard
- A really big T.V. Like it’s big.
- Your own private entrance
- Free parking
- A dog (or two) if you ask nicely

Drop us a line at hello@8thirtyfour.com or click the link in bio to rent the Hub today.

We love Dr. Karen May’s mission.

What if we taught our daughters AND our sons about women’s health, hormones, and pregnancy? Not as a whispered “talk” or a one-time awkward conversation. Just normal dinner-table stuff.

The girls deserve to know what’s coming (perimenopause shouldn’t be a surprise party nobody wanted). And the boys? They’ll be partners, dads, coworkers, and bosses to women going through all of it.

Thank you, Dr. May, for sharing your best practices to keep the women’s health conversation going at our Uncomfortable Conversations | The Pause event.

6 1

Open post by 8thirtyfour with ID 18116550688983122

We love Dr. Karen May’s mission.

What if we taught our daughters AND our sons about women’s health, hormones, and pregnancy? Not as a whispered “talk” or a one-time awkward conversation. Just normal dinner-table stuff.

The girls deserve to know what’s coming (perimenopause shouldn’t be a surprise party nobody wanted). And the boys? They’ll be partners, dads, coworkers, and bosses to women going through all of it.

Thank you, Dr. May, for sharing your best practices to keep the women’s health conversation going at our Uncomfortable Conversations | The Pause event.

Showing up to an interview with an iced coffee? Not the move… unless it’s for @bodespeaks

#icedcoffee #agency #PR #trending #grandrapids