REGISTER NOW: Uncomfortable Conversations: The Skills Crisis
REGISTER: 8THIRTYFOUR Skills Survival School Founding Cohort

Facebook’s F8 Conference: 3 Features Businesses Need to Watch

Share the goods.

White text on a green background that reads, "Special edition blog! Facebook's F8 Conference: 3 Features Businesses Need to Watch"

Facebook’s annual developer conferences showcases their latest changes and gives a glimpse into what is next for the social media giant. The 2018 conference was held this week on Tuesday and Wednesday.
Things happen so quickly at Facebook that it takes dedication to keep up, and this conference is no exception. There was plenty of talk about data, security, online dating, messaging, and more – these conversations are important because they hint at what’s to come for marketers. If Facebook is investing millions of dollars into a product, chances are it may soon takeoff.
Our digital team has dug into the information released so that we can share what we anticipate will impact your business; here are the top three things to have on your radar:

Messenger

Messenger is going to be more powerful. Many brands have discovered the power of Facebook Messenger to connect with customers around the world, and Facebook took notice. The company is launching a long list of new updates to improve the Messenger experience for businesses. Depending on your business model, this could be beneficial to your team.

VR

A number of revelations show the promise of VR starting to come to life. Though not many brands have figured out what to do with this technology, a number of new features hint that you might want to start exploring how virtual reality can support your business goals.

Stories

Facebook is gunning to make its Stories more engaging to steal some thunder from Snapchat. If you’re not leveraging Stories as a business, you should consider integrating it into your social media strategy.

Possibly unrelated to your business, but interesting nonetheless, are these additional takeaways:

  • Facebook is launching a dating app, and will leverage the data it has collected about you to match you with your soul mate.
  • Instagram is getting a new tool to filter out bullying comments.
  • Facebook is re-opening the app review process. This process was paused in the wake of the recent Cambridge Analytica scandal, where they were not allowing any new apps access to their platform. As of yesterday, this was re-opened.
  • There will be a new Clear History feature, allowing users to wipe their history from Facebook servers. In theory, this will show you a fresh look at your Facebook newsfeed since the platform will no longer know your preferences.

Facebook may not be perfect, but it is exciting to watch the tech giant shift the digital landscape every year. Keep an eye on some of these technologies; if you can implement them into your business processes you may be able to reap some serious rewards and get a leg up on your competition.
And if you aren’t sure where to start, let’s connect.
[contact-form-7 id=”6182″ title=”Get Started”]

Leave A Comment

Recent Musings

Something on Your Mind?

Here’s the real behind-the-scenes of events: iconic @bodespeaks tees, dog diapers (don’t ask), and the people that make it all look easy. 

Glamorous? Obviously.

Check out what we’ve been working on for yourself. Register now for Uncomfortable Conversations The Pause at the link in bio.
We’re officially two days out…

Uncomfortable Conversations | The Pause is happening this Thursday, Sept 24, and we’re getting real about perimenopause with a panel of industry experts who have the answers (see our speaker spotlights for more details).

Come for the expert insight. Stay because you get to hang with us. 

Registration closes soon. Grab your spot at the link in bio.
Introducing our third speaker for Uncomfortable Conversations | The Pause, happening this Thursday. 

Meet @bitnermd, co-founder of @true.womenshealth, a concierge practice in West Michigan, focused on helping women thrive through midlife while reducing chronic conditions such as obesity, cardiovascular disease, depression, and diabetes. 

Dr. Bitner is a board-certified OB/GYN specializing in midlife, menopause, and sexual health. She’s the author of I Want to Age Like That! and has published peer-reviewed research on menopause care. She was named Menopause Practitioner of the Year by The Menopause Society in 2015. Dr. Bitner is committed to translating evidence into practical, scalable solutions that improve women’s health, confidence, and participation at work and in life. We’re beyond excited to have her join our panel discussion this Thursday. 

Register now to hear from Dr. Bitner and our industry experts at The Pause on September 24th. 

Secure your spot at the link in bio.
Every WOSB deserves support, access, guidance, and a network, because when they have it, they’re unstoppable.

Just because you be small, does not mean you are not mighty. The Women’s Owners Network will accept its first cohort this November. Applications are due October 1.

Thank you to @lakemichigan_cu for partnering with us to provide this program. Their support means we can offer this at a significantly lower cost to business owners.

Go apply at the link in bio.
Introducing our second speaker for Uncomfortable Conversations | The Pause, happening this Thursday. 

Meet Cheryl Bergman, Executive Director of the @miwomenscomm.

Cheryl is a statewide policy leader driving economic opportunity and better health outcomes for women across Michigan. Appointed by Governor Gretchen Whitmer in 2019, she brings together employers, healthcare experts, advocates, and policymakers to tackle the issues that actually move the needle - economic security, affordable childcare, and midlife women's health.

Before this role, Cheryl helped elect Michigan's first woman U.S. Senator and first woman Governor, and served as Senior Advisor on Governor Whitmer's 2018 campaign.

She's exactly the voice this conversation needs.

Join Cheryl and our powerhouse lineup of industry experts at The Pause on September 24th. 

Link in bio to register - spaces are going fast.
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.